Airasia: Low Cost Carriers in Asia Pacific Essay

The use of information technology plays an important role in the strategic and operation management of airlines,and facilitates the successful airlines in the future. This paper will look at the awarding-winning low cost carriers (LCC) in Asia Pacific region – AirAsia, analyzes the current business environment, competitive advantages, value chain, current implementation of information technology, and the recommended future implementation of technology in customer relationship management (CRM) implementation to pursue competitive differentiation and profitability effectively in the future. COMPANY BACKGROUND AirAsia is one of the award winning and largest low fare airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to over 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests across the region and continues to create more extensive route network through its associate companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires high efficiency in every part of the business. Through the corporate philosophy of â€Å"Now Everyone Can Fly†, AirAsia has sparked a revolution in air travel with more and more people around the region choosing AirAsia as their preferred choice of transport. AirAsia creates values through the following vision and mission: Vision Mission To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brand To attain the lowest cost so that everyone can fly with AirAsia Maintain the highest quality product, embracing technology to reduce cost and enhance service levels AirAsia makes the low fare model possible and create values through the implementation of the following key strategies: Strategies Safety First Partnering with the world’s most renowned maintenance providers and complying with the world airline operations. High Aircraft Utilization Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity. Low Fare, No Frills Providing guests with the choice of customizing services without compromising on quality and services. Streamline Operations Making sure that processes are as simple as possible. Lean Distribution System Offering a wide and innovative range of distribution channels to make booking and travelling easier. Point to Point Network Applying the point-to-point network keeps operation simple and lower costs.

Operations Management Essay

1. History Since starting out in 1989, the Glad Group has grown to become one of Australia’s leading property service providers. Initially established as Glad Cleaning Services, the company provided cleaning solutions for shopping centres and businesses. In November 2006 Glad Cleaning Services re-branded itself to the Glad Group, now offering integrated property solutions. With a strong focus on customer service and great value pricing, the Glad Group has continued to develop and maintain long-term relationships with its clients over the years. Company founders Nick and Lucy Iloski recognised there was a need to offer an integrated service that specialised in flexible solutions for the retail and commercial markets. Their customer focused approach was welcomed in the market and the company grew rapidly. Today, the Glad Group excels in five key property services: Retail Cleaning, Commercial Cleaning, Security, Maintenance, and Waste Management & Environmental Solutions. Glad offers these services individually, or as an integrated property solution. 2. Introduction 2.1. Customer Service The Glad Group is based on a culture of integrity and dedication. ‘Commitment without compromise’ underpins every operation Glad undertakes. Glad Group takes customer service seriously and aims to deliver enduring value through innovative, customer focused property solutions that provide a safe, clean and friendly environment for clients, their customers and the community. High standards of customer service are obtained through employee training, compliance, and industry innovation and embracing technology. Individuals are empowered through an environment of support and encouragement, making service and solutions quicker and easier for clients. The Glad Group believes trust, integrity, and dependability is essential in every working relationship and always treats clients, employees, contractors and community ethically and with respect. 2.2. Quality Control The Glad Group is accredited to ISO 9001 Quality Management System, AS 4801 Occupational Health and Safety and ISO14001 Environmental Management System. Glad’s comprehensive integrated management system along with the use of Praxeo and Kevah software ensures the staff comply with the current laws, acts, regulations and codes of practice. This has created a safer and more secure work environment, resulting in a progressive reduction in incidents and accidents. 3. Location The Glad Group has been providing property services to the Australian market since 1989. Today the Glad Group is proud to provide services nationally to a range of market sectors including major, regional and neighbourhood shopping centres, commercial buildings, schools and universities, federal, state and local government offices and financial institutions. Glad Commercial Cleaning has several work locations. Investa Property Group, which is one of the clients of Glad Group, owns the office building at Deutsche Bank Place, 126 Phillip Street, Sydney. Located on the prime eastern edge of the CBD, Deutsche Bank Place has commanding and unrestricted views of Sydney Harbour and the Botanical Gardens and it is very convenient for employees to travel to and from. Deutsche Bank Place is a 240 m skyscraper in Sydney, New South Wales, Australia. It is located at 126 Phillip Street in the north-eastern end of the central business district, across the road from Chifley Tower. Construction began in 2002 and was completed in 2005. The building’s architect is Norman Foster of Foster and Partners. Deutsche Bank is the primary tenant, occupying 9 floors and owning the naming rights. It is owned and managed by Investa Property Group. Other major tenants are Allens Arthur, Bain & Company and Seven Wentworth. The 42,256m ² of total net lettable area boasts a NABERS Energy rating of 4.5 stars and a spectacular entry plaza. The building also offers cafà ©s, a brassiere, tenant showers, lockers and bike racks, a child care centre and outdoor areas. Located at the top of Hunter Street in the heart of the CBD, it is readily accessible by car and all public transport options. 3.1. Access It is very important these kind of commercial buildings to be easily accessible because there are lots of employees working in this building assuming 100 people for each level for a building that has 31 commercial levels beside other workers such as cleaners and securities as well as to receive the deliveries inside conveniently and timely. 4. Action Plans 4.1. Sustainability At Glad people believe corporate responsibilities include protecting the environment. That’s why an accredited environmental management system was developed. This system helps identify products or services that could affect the environment. To assist the system several policies, codes of practice, guidelines and International standards were adopted which exceed legislative compliance. All this ensures the best outcome for the environment. Every Glad employee receives training and development in the company’s environmental system. It is very important to continuously develop and tailor site specific training and education packages that focus on recycling and sustainability solutions and procedures. The Glad Group use and offer the following environmentally friendly products and services: ï  ¶Green cleaning products and water wise machines Reusable microfiber cleaning cloths Water recycling products Biodegradable products Waste management (recycling) consultancy Recently, Glad acquired the most powerful portable high pressure steam cleaner in Australia. This new chemical free steam cleaner is a powerful unit that is not only environmentally friendly but also provides: Improved levels of sanitisation Indoor/outdoor applications Graffiti removal Water heated to extremely high temperatures – killing bacteria, mould and viruses in large areas Chemical free portable high pressure steam cleaning for carpets Ideal for pavement/hard surfaces/entries & facades Pollution free operation Uses recycled water system Extraction of waste water (waste water is taken to the site and then removed from the site) 4.1.1. New Steam Clean Technology The Glad Group have mobile chemical free cleaning technology that can come to your site and clean just about anything, from floors and carpets, to car parks and railway platforms. Not only does the system of high pressure (3000 PSI) and steam (260 °C) clean, it also removes the waste and residue instantly via the extraction system (400 ft of hose). Furthermore, not only does the truck bring its own water, it takes the waste water away for recycling. 4.2. Risk and Insurance Management The Glad Group takes hazard assessment and risk management very seriously. Glad’s comprehensive approach ensures clients; their customers and employees are safe from hazards that might cause injury. Glad commission Proclaim to actively investigate and manage public liability claims swiftly and professionally on behalf of the Glad Group and clients. Prior to the commencement of any contract a risk analysis is conducted, site specific safe work method instructions are designed and then audit on an ongoing basis. To further improve safety, Glad also operates a cutting edge software system called Glad Easi. It’s a touch screen reporting program designed to provide an effective and auditable trail of information regarding employees, contractors and visitors within work sites. Due to the comprehensive approach to health & safety and the efficiency of reporting methods, the Glad Group has one of the lowest public liability and workers compensation premiums in the industry. This results in considerable cost savings to clients. 4.3. HR Compliance The Glad Group is accredited to ISO 9001 Quality Management System, AS 4801 Occupational Health and Safety and ISO14001 Environmental Management System. Glad’s comprehensive integrated management system along with the use of Praxeo and Kevah software ensures the staff comply with the current laws, acts, regulations and codes of practice. This has created a safer and more secure work environment, resulting in a progressive reduction in incidents and accidents 4.4. Induction and Training All Glad Group employees are selected through an extensive interview process. Applicants must also provide evidence of their eligibility to work in Australia. Further checks such as, criminality record and immigration (DIMA) are then conducted by the Human Resource Department to ensure eligibility. Prior to issuing all cleaners, security guards and maintenance personnel with photo identification cards, the Glad Group provide detailed induction training at Head Office via Glad Compliance Department. This includes a number of training videos incorporating OH&S endorsed procedures and detailed site instructions. All training is evaluated and recorded on an employee’s electronic training record. Eligible staff is also enrolled in Certificate I, II, III and IV courses in Cleaning and Asset Maintenance. Each of supervisors has a certificate in Asset Maintenance and extensive site experience for commercial and retail sites. 5. Innovation 5.1. G.M.R The Glad Mobile Reporting system is a powerful and flexible software solution used on hand held PDA’s. This software has assisted the Glad Group in the management of property services and the assets and life cycles of our client’s properties. The benefit it provides to clients is real-time on-site inspection reports such as: Quality assurance inspections Incident/accident reporting Damage/condition reporting OH & S audits 5.2. Glad Easi The GLAD EASI system is a touch screen software solution designed to provide an audit trail of vital information for the Glad Group and its clients. The GLAD EASI system captures data such as: Time and attendance Employees entering and exiting the premises with delivery of information at both entry and egress Authorised entry for contractors and safety requirements to be met on entry and egress Safety aspects associated with the sites The system is also used for ongoing training of site personnel via extensive OH&S video series. 5.3. Escalator Machine An innovative widely used easy to move machine to clean hard floor, stairway and escalator is coming soon to be used not only for ease of use but to save time as well.

Bioethical Principles in Medical Science Essay

The principlist approach to biomedical ethics is understood on the basis of two central theses. The first thesis is that moral principles are non-absolute and that they do not occur in a determinate order of precedence. This means that every single principle is prima facie. These prima facie principles are; beneficence, respect for autonomy, non-maleficence and justice. The second central thesis, usually called the global applicability thesis, posits that the four prima facie principles derived from common morality make principlism universally applicable. Analysis of ethical questions based on the biomedical principles of ethics is central to moral reasoning while at the same time respects exigencies of circumstance and liberates pluralism (Beauchamp & Childress 14; Herissone-Kelly 65). Since this application of ethical principles is sensitive to moral beliefs encountered in everyday lives, it forms the basis of ethics in biomedical practice. It acts as a guide to action even though the four principles do not operate in a determinate order of precedence. In attempting to discern the ethics of physician assisted suicide one central question comes into mind. Is assisted suicide morally justified? In a nutshell, assisted suicide or more specifically, physician assisted suicide, refers to a case where the patient has ended his life either with a lethal dose or any other medically provided instrument after the patient requested for the lethal dosage from the physician who provided the dosage for the specific reason of ending the life. The difference between euthanasia and assisted suicide is that in the case of euthanasia, it is the physician who administers the lethal dose or withdraws the life support system because the patient in question is unable to administer the same to him/herself. Thus, the difference lies in the difference in who makes the action that precedes death. In assisted suicide, it is the patient who acts last. The choice of taking the lethal dosage or pushing the button that will terminate life solely rests with the patient and they have the capacity to alter their decision before their actions become irreversible. Even though the physician plays a causal role in both; the patient kills him/herself in assisted suicide while in the latter, it is the physician who kills the patient. This difference creates an intrinsic moral difference between the two. This brings into question the principle of respect for autonomy. The moral principle of respect for autonomy refers to a patient’s freedom of liberty or choice interests. However, it should not be confused with an all-for-nothing phenomenon. Gradations of autonomy and its interpretation in different circumstances are variable. A patient’s autonomy can be interfered with when there is excessive control (too much interference with the patient’s decisions) or when there is too little interference (neglect of the patient). Respect for an individual’s autonomy is also threatened in cases where an individual’s right contravenes another individual’s freedom of choice and their actions (Brent 40). With respect to assisted suicide, the patient in question having satisfied the qualifications of making an informed consent can request the causal assistance of the physician to carry out actions that directly lead to their death. In such a case, professional codes of ethics bind physicians to respect the patient’s rights to self determination by unobstructing the conditions for the operation of an autonomous action such as: intentionality, understanding, and the complete absence of any controlling influence. In a situation where all these conditions are met and the physician dutifully performs their causal roles, physician assisted suicide is ethically correct. This is so because so long as the patient’s rights are supported it automatically follows that ethical permissibility of assisted suicide is also granted (Weir 89; http://www. deathreference. com/). In cases whether the patient is suffering from a treatable clinical depression or dementia which impair the decision making capacity of the patient, the right to self determination do not apply (http://www. inclusiondaily. com/). The moral principle of Non maleficence hold that a person should not do harm. It specifically holds that one should have the capacity to discern actions that are morally harmful. However, there is controversy as determining the intention behind an action. At the same time, determining whether an intentional or unintentional action refrains from action harms or puts the subject at a risk of harm. The moral principle of beneficence entails the following obligations: to prevent harm, to eliminate harm, and to do good. These three conditions characterize the measures taken by medical practitioners to balance the components of risks, harms and benefits. Beneficence therefore encompasses professional, personal and societal obligations (Brent 41). The principle of beneficence largely builds on the foundational principle of non maleficence. In this case assisted suicide is ethically permissible on the basis of an individual’s well being. It can be argued that in such a case, to promoting and protecting the patients well being may be contradictory to the patient’s right to self determination. However, this is not so. Life is often is perceived as being good and its value is a product of our pursuit of goods within life itself. In an assisted suicide scenario, a person who is fully competent to reach a decision decides that life sustaining treatments no longer has any benefit but has become a burden. Most of these patients are often critically ill, dying or in a very debilitated and severely compromised state. If such patients request the means to end their lives, it is in line with non maleficence or beneficence because such an act is value to the patient’s life. Unless if the patient is unable to reach a competent decision and the dictatorial authority transferred to a surrogate, the right of self determination stands and is not in contradiction to the principles of non maleficence and maleficence(Weir 90). Moreover, such a decision is only ethical if it does not infringe on the moral and professional values of the physician. Additionally, assisted suicide is an act of compassion that eliminates further suffering and pain. Refusal to grant the patient their claim or entitlement is akin to putting them to unbearable suffering. Finally, the moral principle of justice simply refers to fairness. It is the act of receiving one’s due; entitlement or claim. Distributive justice concerns itself with how fairly benefits can be allocated and distributed. Basically, four considerations guide moral justice. For instance, an equal share, according to a persons need, according to a person’s effort, and lastly, according to societal contribution (Brent 42). Physician assisted suicide is supported by the moral principle of justice in the context of â€Å"treat like cases alike† (http://depts. washington. edu/). When competent but terminally ill patients request lethal dose medications or refuse life sustaining treatments with the sole purpose of hastening death, it is only just that they should be granted their claim. However, these arguments are only suitable when the ethics of assisted suicide is analyzed on a basis of the biomedical ethical principles. Works Cited BBC News. Assisted suicide ‘danger’ claim. April 20, 2009. http://news. bbc. co. uk/2/hi/uk_news/scotland/8008736. stm Beauchamp, Tom L, & Childress, James F. Principles of biomedical ethics. Oxford University Press, 2001; 1-23 Brent, Nancy J. Nurses and the law: a guide to principles and applications. 2nd Edition. Elsevier Health Sciences, 2000; 40-47 Reynolds, Dave. Assisted Suicide’s For Mental Illness, Too, Swiss Court Rules. Euthanasia, Assisted Suicide, Eugenics, Bioethics. Inclusion Daily Express. February 5, 2007. http://www. inclusiondaily. com/archives/07/02/05/020507sweuth. htm Encyclopedia of Death and Dying. Bioethics. http://www. deathreference. com/A-Bi/Bioethics. html Harrison-Kelly, Peter. The Principlist approach to bioethics, and its stormy journey overseas. in, â€Å"Scratching the surface of bioethics†, By Matti Hayry, Tuija Takala. Rodopi Press, 2003; 65-72 Physician-Assisted Suicide. Ethics in Medicine. University of Washington School of Medicine. http://depts. washington. edu/bioethx/topics/pas. html Weir, Robert F. Physician-assisted suicide. Indiana University Press, 1997; 86-97

International hospitality environment Essay Example | Topics and Well Written Essays - 1750 words

International hospitality environment - Essay Example The IBE encompasses differences as well as similarities of cultures, impact of globalization, entry of foreign markets, emergence of new markets, competition between local and foreign companies, competition within domestic markets, foreign direct investments, exchange rates, corporate finances, global marketing, trade agreements, regional focus and differences, global and emerging forces, among other interrelated factors. According to the Economist (2007), in view of the four-day World Economic Forum in Davos, the international business environment is in its bullish mood as profits are at record levels, remarkable and robust financial system, abundance of liquidity, structural imbalances caused by outsourcing, minding the green or environmentalism, among others. Wikipedia and words such as "supercapacitor" are "in" as the next big thing, with predictions of structural recession and stable international political relationships. Biggies such as the Citigroup, Google, and Andre Kudelski of a security badge company were declared main players as protectionism (basically US politicians playing on their middle-class voters) was emphasized. If anything, competition is at stake as World Social Forum take on the WEF. The report basically gives a picturesque view of the global business environment. In your own words discuss the 3 levels of th... Macro - the international business environment encompasses global trends from e-commerce, profit for being green, merging and separation of cultures in trade, foreign direct investment, marketing across countries and the ever- present sustainable development. This has emerged due to globalization, information and communication technology (ICT), and outsourcing which has threatened the United States' workforce, slowly levelling-up economic play fields, and transferring forces like tsunami. Micro - in this level, the business environment factors are customers who are diverse, cosmopolitan or culture-based, broad, demanding or passive; there are also employees scattered all over the world with multinational corporations (MNCs) having their manufacturing offices somewhere in China, research and development in India or Germany, distribution all over third-world countries in Asia, Africa and South America, and luxury in Europe or the North Americas. Suppliers in this sense, considered B2B are also all over the world: from Asia, Africa, and South Americas, towards China, Taiwan and other manufacturing favourites. In this micro environment, the stake holders, basically investors are mostly from the capitalist countries of North America and Europe, although emerging bullish actors are now largely coming from Asia, and South America. It is also of importance to mention communication facilitators which are the media, largely funded by US moguls, which not only includes tradition al print and broadcast but streaming media brought about by ICT. The last for consideration is competition which are basically bullish new comers shaking old established MNCs and their ageing techniques

Strategic bombing campaign Essay Example | Topics and Well Written Essays - 500 words

Strategic bombing campaign - Essay Example One aspect was that the strategic bombing campaign â€Å"did hut morale [of the Nazi leadership] severely, and the leadership, drawing on its belief that Germany had lost the war because of a collapse of civilian morale, cast its response in accordance with a popular mood that demanded retaliation.† Martel has described the air campaign by the Allied forces in the World War II as â€Å"remorseless† which points to the intensity of those air attacks and causalities that were caused. The air attacks were so exhaustive that by October 1945, only a few rail tracks and similar, less sensitive targets, were remaining to be bombed. The â€Å"most damaging single raid† in the war prior to the use of atom bombs was the bombing carried out in Tokyo which killed around 80,000 people and also destroyed about 300000 buildings. It was a fact that, â€Å"within areas devastated by attacks, substantial slowdowns in production occurred.† Murray and Millet have also reveale d that the production of war-related materials in Germany was retarded by the air strikes. The air raids from the side of Japanese forces were also having their impact on the resistance power of Britain as well. It was reported that, in Britain, as early as in â€Å"1940 air raid shelters in big cities were becoming distressingly full of poor, chronically sick, homeless old people who had nowhere else to go.† Hence, it can be seen that the impact has been mutual. Yet, Japan and Germany were greatly paralyzed by the bombings. Germany’s military traffic was greatly affected.

What China Can Learn from Switzerland Thesis Example | Topics and Well Written Essays - 3000 words

What China Can Learn from Switzerland - Thesis Example The paper "What China Can Learn from Switzerland" examines the lessons that China can learn from Switzerland in terms of the social, political, economic and environmental issues and gives an overall recommendation. China, being a newly developed state has a number of issues that it can learn from their Swiss counterparts.The Chinese political scene has been characterized by the Communist party and its regime for over three decades. This regime is still currently running the government. While that government has been able to achieve much economically, it has not upheld democratic principles. For instance, the party has been accused of tyranny by many Chinese voters. These groups have asserted that Chinese elections are not held fairly and this is definitely interrupting real democracy. Many individuals in China are suffering as the country has been marred by protests against the government. For instance, laborers oppose the communist party’s stance on labor relations and worker ’ rights. The government’s representatives have responded to these protests by claiming that China cannot be a replica of western states. However, this is the point where the Chinese government is gravely mistaken; there is a reason why the people within their country are not happy at all with the way the government is running its affairs and why the people of Switzerland seem to be more content with their government. The Chinese government needs to change the way they operate by instituting true democracy.

Analyzing mills saying Essay Example | Topics and Well Written Essays - 500 words

Analyzing mills saying - Essay Example From the aforementioned statement, the English philosopher suggests that happiness or satisfaction is not the ultimate objective of performing an action or making a decision. This means that he does not quite agree to the principle of utility because he maintains that there would be a difference in the kinds of such individual. Meaning, a thing might be good, acceptable and brings happiness to someone but not to another. For the first person may be happy however, when someone looks deeper into what the former is satisfied about, it could be because that person’s standards are way below what his humanity demands of him. For example, one may find pleasure in sex but another finds it displeasing because the person acts immorally. That certain person acts like an animal which simply satisfies his wants. For Mill, he is likened to a pig. It is known that a pig does nothing but eat, sleep and relieves itself from the heat by swimming in the mud or worse, in its own dirt and it is sa tisfied with such kind of life. Therefore, the philosopher argues that he would rather be an unhappy human being than an animal which acts in such a manner but is still satisfied about itself. For the second person, he might be dissatisfied and unhappy but considers himself of higher morality than the former. This contradicts the philosophy of Bentham who says that a person is moral when his actions bring him happiness. Similarly, Mill believes that it is better to be a dissatisfied wise man than a satisfied fool. It is assumed that he argues that when a wise man is unhappy or dissatisfied about his actions or decisions, it is not only because he has done unacceptable things. Rather, the unhappiness and dissatisfaction might be the result of unmet high standard one has set for himself to achieve. In the same way, one cannot say that a person who is satisfied and happy with

Judiciary Essay Example | Topics and Well Written Essays - 250 words

Judiciary - Essay Example Due to relative lack of US Constitution to address certain issues, judiciary became important and was forced to intervene into the political matters. The matter of appointment of judges and the way ideological familiarity was considered also allowed Supreme Court to change its overall role. The appointments specially made during the Reagan administration proved as controversial which allowed the ideological split within the court. What is however, critical to note that Rehnquist Court which was not as forceful in creating judicial activism. Justice Roberts too was a firm believer in the judicial modesty and it was during these periods that US went on to war without any significant resistance from Court. (Lasser, 2011) Leaving political decisions to courts may force courts to actually overstate their constitutional mandate and become involved in issues which may not have any precedent or references to constitutional history of the

Letter of Intent Essay Example | Topics and Well Written Essays - 500 words - 1

Letter of Intent - Essay Example Having achieved Magnet designation and being recognized as a National Cancer Institute Cancer Center and an exceptional Level 1 Trauma Center, I am fully aware that the University of Virginia Health System has been known to have established profound commitment to community service and devotion to leadership in healthcare and research. To align with this sense of mission, I would like to be identified with its continuous drive toward innovation and excellence to ensure the highest quality of care attainable. I long to adequately take part in significant changes that make the pharmacy department up-to-date in meeting current demands as impressive as the ongoing hospital expansion. If possible, I look forward to pioneering a much-improved patient care, one that goes with deeper levels of enthusiasm and compassion, thereby surpassing traditional expectations. I also feel strong about plans for new pharmacy model as to engage them at depth, imagining the flexibility I would enjoy having t o work with almost the entire clinical staff upon rotation within multidisciplinary teams. After thoroughly speaking with Scott Joiner and Dr. Stephanie Mallow-Corbett regarding the opportunities at the University of Virginia Medical Center, I am convinced with utmost sincerity that these potentials are well-suited to be carried on here as I proceed to seek further growth in fulfilling my responsibilities as a registered clinical pharmacist. I do believe that this position makes an ideal opportunity to collaborate with peers who would be interdependently capable of helping me continue to strengthen applicable analytical skills, entertain difficult tasks and willingness to discern new set of values and skills in keeping up with development and advances intended for pharmacotherapy under multidisciplinary approach. I am confident that my knowledge, ambition, and strong leadership

Media studies coursework Essay Example for Free

Media studies coursework Essay This is a tabloid newspaper that has been designed for a certain variety of readers. It is a light hearted, easy to read institute that thrives on sex and scandal. Although the paper can be quite serious, for example where there are political issues to be discussed, they are constantly using humour in the paper to get the reader more involved with what they are reading. The chosen institute is the Daily Mirror a rival of many other tabloid papers like the Sun newspaper. The paper is dated Monday March 17 2003 and priced at 25 pence. The main news events are Michael Jacksons interview with Martin Bashir and the fact that there may not only be one Saddam Hussein on this earth. These stories are newsworthy because the war is currently in the public eye; also the public want to know about celebrities as it refers to scandal on the front page. The main focus on this particular front page is the interview that took place between Michael Jackson and Martin Bashir; it draws your attention straight away as there is a very strong coloured image that is bigger than anything else on the page. This story also gets the lead story headline that the reader is drawn to straight away as the font is black on a white background making it stand out. It is also in block capitals making it easy and clear to read. The coloured image of Jackson and Bashir has been given a third of the page but the whole story has been given over half the page. The headline that reads Split of truth works very well with the still image. The image that has been chosen is very strong because it shows that Bashir has been welcomed into Jackson house like a friend and he has gone and betrayed him. To the reader this is scandal, and then even better there is a very well known celebrity involved. There is also a side headline advertising that if you want the full story of what happened during the interview, there are another four pages that have been dedicated to the story. Over the black background, in white it says Bashir betrays Jacko the reader will want to know how exactly Jackson has been betrayed. This is the main point of this news event that Michael Jackson has been betrayed. This particular story is taking Jacksons point of view in consideration, and is taking the opportunity to only express one view. The interview of Michaels former wife has been used on the front page as this makes the report more believable; when the quote from his former wife was used on the front page it was not finished as this will make the reader want to buy the paper in order to read on. The secondary lead is the one concerning that there may be more than one Saddam Hussein. It has been dedicated about a quarter of the page. Lots of coloured images of Saddam Hussein have been used; making it go very well with the headline title Spot the difference this has been written in white in a stencilled army font. Then it has been placed over a dark background making it clear. The secondary headline is relatively small being careful not to take the attention away from the lead story. Below the headline it say Special report! this suggests to the reader that only this institute has the answers you are looking for and it is special because nobody else has it. Coming of the left hand bottom corner is a magnifier with a brief explanation of what the story is about. The main point of the article is that there is more than one Saddam Hussein, and the angle that is being taken is that the truth will be revealed. The small explanation is very short but suggests that lots of research has been done on the matter, making the evidence believable. The language used for the lead story is very informal as this reading material is for a wide variety of people. The headline Split of truth is almost a play of words to go with the split image, giving the story a less serious side. In this particular story, it has taken a biased angle of siding with Michael Jackson, you can detect this from the way in which the side headline says Bashir betrays Jacko although the paper has taken Jacksons point of view they still dont let the seriousness of the event overcome the story completely so they still refer to Jackson as Jacko a name that has been given to him originally from the media. The language used for the secondary lead is also informal, using words to play with there images like Spot the difference something that the naked eye cannot do, so they are trying to convince the reader that they have the evidence to prove what some say to be right, this almost show a biased angle suggesting that what they are saying is the truth. Humour has been used in both stories with the way it refers to Michael as Jacko and the way in which the secondary story has been set out. It has been used as this get the reader more involved with what they are reading, it is also more likely that it will stick in their head and they will tell others what they have read. The sentence length used for the headlines is short and snappy allowing the reader to remember what they have read. The paper is edited to welcome an audience of different race, class, gender, sexuality and religion. You can see this from any of the stories, nothing has been pointed at any of these issues, nor are there any innuendos that have been made to any of these aspects. The editors have to be careful not to offend anybody in this manor as many of there own readers are of different sex, class, religion etc. It is also open to reader of all ages as they include stars like Jackson who are loved by children all across the glob and the language is in a gossipy form making it easy to read and more fun. The audience are free to make any points they wish to, this is one reason why I believe it is good that the stories are bias, so the tabloid are able to make a reaction something which they would not be able to achieve if both sides of the argument were given. When the audience are reading this they are able to read it in an active way as only one side of the story has been expressed. The front page is set out in a very clear way making it easy for the reader to pick up on something if they disagree with it. The use of colour and catchy headline make the paper appear to be very attractive. On this front page Michael Jackson has been represented in a positive way, giving him a chance to tell his story of what happened. The overall view of the front page is that of the good features that are its focus, which dont just concentrate on one particular story but each one has a good point about it whether it be a catchy headline, attractive colour picture like the one of Michael Jackson and Martin Bashir that gives a strong image to the story or the use of humour, not only used in the main story but used in the second lead to. Excellent use of phases like special report definitely imparts the reader towards the news. The only bad point about this front page was for the secondary lead there could have been some use of quotation for the reader to see, although I think that the image that has been used is enough to make a reader pick up this particular tabloid paper. I believe that this front cover is successful in its target audience because there is something for everyone, it just depends on whether the reader would like to read something light hearted or a bit more serious.

Humour in Don Quixote

Humour in Don Quixote Don Quixotes initial reception in the Seventeenth Century was as a work of humour; Cervantes ability to reflect and imitate reality through the ironic juxtaposition of his two main characters played a focal role in both driving the plot and attracting the attention of his readers in the Golden Age. The existence of humour is undeniable throughout the novel, and Henry Fieldings attempts to attract readers to his comic romance Joseph Andrews by linking it to Don Quixote, claiming that he had written it in imitation of the manner of Cervantes places the work as an exemplary novel, from which humour can not only be taken, but utilised to inspire and promote other works. However, humours level of importance becomes clouded with time, as the novels distinct link to the circumstances in which it was created and the effects of cultural change could perhaps affect its level of significance in the modern mind. Daniel Eisenburgs claim that The humour of Don Quixote is the most understudied topi c of the work can be seen throughout the novels later reception, as the emergence of Romanticism in Europe saw a radical reconsideration of the traditional view of Don Quixote as merely a humorous book. The romantics recognised the straightforward amusement that drove the plot, but viewed humour as less important than the moral values and literary instruction offered and humour was conceived as a vehicle through which Cervantes was able to satirise the overstated chivalric romances of the time and engage with topics of importance. The use of parody in Don Quixote becomes a literary technique that pervades the adventures and experiences of the characters, amplifying the importance of humour in the novel. Russells assertion that Any serious study of Cervantes book†¦must start from the fact that it was conceived by its author as an extended parody of romances of chivalry illustrates the importance of the humour of parody in the novel. Cervantes uses the inherently humorous picaresque form as a basis from which he can explore the quest of a man of a low social class in a fraudulent society; satirising the artificial chivalric age in which he was writing. Don Quixote transforms his view of Maritornes, following the language and customs of chivalric romance, her hair was like a horses mane, but he saw it as strands of gleaming Arabian gold to which Cervantes narrates, Neither touch nor smell nor any of the good maidens other attributes could make him notice his mistake, even though theyd have made anyone but a muleteer vomit. Similarly, the ironic use of archaic language, an elevated style often used to dignify the hero in chivalric romance, is evident when addressing his Dulcinea, O princess Dulcinea, mistress of this hapless heart! Great injury have you done me in reproaching and dismissing me, with the cruel command not to appear in the presence of your wondrous beauty. Vouchsafe, my lady, to be mindful of this your subject heart, which suffers each sorrow for love of you. Literary voice is key to humour and Cervantes employment of numerous voices, both depicted and defined the importance of social classes, allowing the audience to derive much of their enjoyment from the way in which the author disclosed the different voices. Sanchos colloquial and informal speech is important in emphasising his difference from Don Quixote; his use of contractions youll, wont and Ill in the line, Youll be sure, wont you, sir knight, not to forget what you promised me, about the island. Ill be up to governing it all right, however big it is is set in complete contrast to Don Quixotes high styled, formal response, I would have you know, my good friend Sancho Panza, that it was a custom much in use among the knights errant of old to make their squires the governors of the islands or kingdoms that they conquered, and I have determined that such an ancient usage shall not lapse through my fault. However, the depth of Cervantes humouring of chivalric romance could be conside red a moot point, and thus the importance of humour as a faà §ade through which real topics may be discussed, is strengthened, as the allusion to one of the original chivalric epics, the Valencian novel Tirant Lo Blanch, is one of admiration, in which it is claimed that As far as style is concerning this is the best book in the world. In addition, Cervantes uses his novel in a more negative way, to explore his frustration at literature in society; the highly ironic allusion to the works of one of the most successful playwrights of the time, Lope de Vega, infers that there is further depth to Cervantes discussion in the book, as he uses the priest as an outlet to explore the critical view that these modern plays are just mirrors of absurdity, exemplars of folly and images of lewdness. Cervantes intentions for humour in Don Quixote are illustrated in his Prologue, in which his friend reveals the books comedic objectives: Ensure that the melancholy man is moved to laughter when he reads your story, the jovial man laughs even more. However, one must consider that the role of humour becomes of greater significance than a mere stimulus endeavouring to invoke a humorous response; it is through the medium of humour and comedy that Cervantes is able to reveal himself as an illustrious author, through his exploration of genuine views of society and culture; Schmidt explains that Cervantes has created †¦characters who, although funny, transcend humour in their nobler qualities. The elevation of the character Don Quixote is necessary for the ennoblement of the author Cervantes. The basic allegory of Don Quixote is central to Cervantes exploration of society through humour. Cervantes attacks the conventional notion that those in high society were respectable and noble an d creates disparities between worth and class. In comparison to medieval comedy, humour in Don Quixote has a significant intention to explore social function, suggesting that through the means of humorous self-imposed madness, the characters can response to the institutionalised madness of their society at the time. This seems to be a theme that Cervantes wished to discuss thoroughly through literature, as it is also explored in his novel The Glass Graduate; many parallels can be drawn between the two works, as both novels encounter men who are thought to be mad and who serve, unintentionally, as some means of entertainment. Whilst The Glass Graduates lunacy originates from the unfortunate ingestion of a toxic quince, Don Quixotes madness is rooted in his literary interest in chivalric romances, a more realistic and solid source. Similarly, Umberto Ecos later novel The Island of the Day before is reminiscent of Don Quixotes immersion within literary works, as the protagonist Roberto becomes so captivated with fiction that he becomes unable to separate his written words from the external reality. The methods of humour used by Cervantes in Don Quixote are vital in reflecting, summarising and exploring the ordinary, yet inverted, world of the novel. The comedic inversion and transformations of chivalric codes are fruitful throughout the novel and Don Quixotes imagination is expounded in ordinary terms by Sancho, who provides a second perspective on his masters wild claims, What you were attacking wasnt armies, it was flocks of sheep. The appearance of the characters provides the first notion of humour, as the old and physically unattractive Don Quixote provides direct contrast to the young, handsome and strong knight to which Cervantes audience would be accustomed. Similarly, Sanchos role as the young assistant sees him as a middle aged man on a donkey, which is far removed from the original picture of a knights young aspirant. The two characters are juxtaposed in physicality; one being long and weak, and the other plump and unhealthy, yet the mental contrast is more severe, as Sanchos traditional materialism, practically enquiring about monetary support (QUOTE) is set against Don Quixotes idealism and imagination, Consider, ladies and gentleman, the sheer impudence of this squire claiming that this is a basin and not the helmet I have specified. Cervantes use of bawdy humour is reminiscent of Chaucers Canterbury Tales, in which the humour descends to the exploration of bodily functions and nudity; for example, scenes such as Absolons kissing a naked ers in a practical joke in The Millers Tale are reinvented in Sanchos efforts to thrust two ample buttocks in the air in an attempt to relieve himself in silence without waking Don Quixote, who humorously later asked What murmuring is that, Sancho?. Similarly, the bawdy humour is later evident in Sanchos experience with the precious balsam, which Don Quixote later reveals it seems to me that this liquor does not benefit those who are not knight†¦.the poor squire began to gush at both ends. Cervantes also employs an element of slapstick humour, which is not only scripted blatantly in the sub text of a title, Which related to the amusing way in which Don Quixote had himself knighted, but through the mockery of individual characters and creation of ridiculous scenes; the description of the proud Don Quixote in battle as attacking them, chased around in circles and achieved nothing is evidence of the former and the scene in which The barbed made a long beard from a pale oxtail certainly encompasses that of a absurd incident. Nevertheless, each scene does not simply serve as an effort to provide hilarity; scenes of equal absurdity such as his MONK QUOTE, could be examined as exposing Cervantes own biases against important topical issues, such as the mistrust of foreigners following the present of the Algerian pirates on the Spanish coast in the early Seventeenth Century. However, despite the outrageous situations in which the characters are involved, it could be argued that the common interpretation of Don Quixote as a tender satire is mistaken and that the work is in fact an attack of viciousness on a man who is entirely without malice and trustful as a child. Byron supports this claim in Don Juan, claiming that, Of all tales tis the saddest and more sad, because it makes us smile. It is evident that Don Quixote is a parody of the romances of Cervantes time, yet the code of honour that both Don Quixote and Sancho follow is one that was once admired, and is perhaps an historical suggestion that could serve as an example for Spain. At a time in which the country was caught in the disorder of a new age, this could be viewed as Cervantes effort to place sturdy values in an ever-shifting society. Don Quixotes naivety, believing the convicts would obey his wishes to be grateful for benefits received†¦present yourselves before the Lady Dulcinea is pe rhaps a characteristic that Cervantes hoped would stimulate empathy, which was certainly the stance occupied by Nabokov, His blazon is pity, his banner is beauty. He stands for everything that is gentle, forlorn, pure, unselfish and gallant. The Parody has becomes a paragon. David Quint responded to this claim directly, maintaining that The deficiency may partially explain Nabokovs contempt for Don Quixote as an unfunny work of fiction, since his preferred English translation was Putnams, a translation that is plain and readable, but (perhaps consciously) hardly very funny. It is possible that as a result of its conversion to English, much of the humour Cervantes intended has been misplaced in translation; thus, our conception of the importance of humour in England could differ greatly from that of the indigenous reader. John Ormsby supports this concept in his claim that, the sententious terseness to which the humour of the book owes its flavour is particular to Spanish, and can at best be only distantly imitated in any other tongue. In conclusion, Nabokovs reflection that Don Quixote has ridden for three hundred and fifty years through the jungles and tundras of human thought is of great significance when considering the importance of humour in the novel, as it is perhaps due to inconclusive translations and cultural change that all of Cervantes intended humour was not fully recognised. Cervantes exploration of humour through situation, action and description are all perfectly interwoven to produce a novel that stands in a exclusive position between the chivalric romance and the modern novel. It is undeniable that humour (however present) plays a significant role in Don Quixote, as it not only entertains, but holds a profound and liberating importance as a means of communicating issues of great social and literary significance.

Market and Competitor Analysis of Hotel Industry

Market and Competitor Analysis of Hotel Industry Market Analysis: Industry and Competition EXECUTIVE SUMMARY Businesses fail to define satisfaction in the same way that customers do. Customer relationship satisfaction is measured by repeat business and recommendation of the store to others (Thompson 2004, p. 104). While customers can agree to these behaviours only â€Å"60% of customers who named a business they were loyal to, said they would also shop at the competition† (Donogh 2000, p. 1). How consumers perceive a company or product depends upon varying factors different for each individual (Whelan 2004). It is part of the job of the e-marketing analyst to disseminate how their client will gain market share and competitive advantage through marketing schemes. With regard to the tourism industry and creating customer relations, it is important to remain unique and as individual as every customer. How does one do this with limited time and funding? Customization of a web site is key to advantage but also creating a unique experience on the web site and at the destination is part of niche marketing and a main cornerstone to any tactic. GENERAL OVERVIEW It is of utmost importance to carry out an analysis of the industry per business operations and define the competition. As part of this presentation, a market analyst should keep in mind different models in which to decipher the current state of the market and where to gauge an organisation’s advantage. For the purpose of this presentation and understanding the tourism industry, four models chosen for this analysis are: (1) SWOT analysis, (2) PESTEL analysis, (3) Michael Porters Five Forces and (4) Boston Matrix. By comparing and contrasting the Althorn web site with the competition of other stately English homes, one can better assess the marketing plan and continue to make appropriate changes. The web sites chosen for review with Althopr.com are as follows: (1) Balmoralcastle.com and (2) Muscottmillfarm.co.uk. MARKET INDUSTRY ANALYSIS: SWOT Analysis The Historic Monument Travel Industry Strengths and Weaknesses are considered internal factors while Opportunities and Threats are external to company (‘SWOT Analysis’ 2005). It is important to note the analysis using this tool is very subjective in nature. When it comes to niche travel, England’s stately homes, castles and historic monuments fall into a very distinctive category that surprisingly appeals to many travellers’ sense of history. What makes the online presence special is being about to capture history while maintaining a certain level of current events, even celebrity about staying somewhere unique. (S)trengths: Places like Althorp and Balmoral have the essence of royalty engrained into the image and experience. These places have been witness to infamous times in history and famous people as well. (W)eaknesses: Historical travel destinations may also have an air of affluence about them, which could limit their target audience potential. This feeling of being beyond reproach may send mixed signals to the common man. (O)pportunities: Because places like Althorp and Balmoral are well known to the public because of their relationships to royalty, this propels them into the spotlight more than other less known sites like Muscott Mill. These places like Balmoral have history but also many opportunities that a smaller place cannot take advantage of. Places like Balmoral and Althorp also have a following where product sales with branding becomes key to continued image and public awareness. This allows them more interaction and further investment into different ways to capture the audience such as private rentals and entertainment events like golf and concerts. (T)hreats: Consumers may be afraid to travel because of the war in Iraq and threats of terrorism, increased security being time consuming. Also times are tight for a lot of people due to increasing energy costs and lack increased spending power. Many people have chosen to stay home or vacation close to home. Places like Althorp need focus on local tourism. ALTHORP.COM: CURRENT AND POTENTIAL MARKETS PESTEL Analysis This strategy analysis takes into account external forces, which may have influence on the organisations success (‘PESTEL Analysis’ 2005). (P)olitical: The political force that may influence Althorp is its relationships with the surrounding local community. Many do not want to see their ‘neighbourhood’ tarnished or changed by the tourist traffic or see Althorp take advantage of their royal status. Environmental: This is a very trendy topic, the notion of ‘going green’ but needless to say something to consider adopting as part of the new image tactic. Also Althorp should consider the fuel demands of travellers and maybe run a promotion with a local hotel or petrol station. (S)ocial: Social forces at work externally could be a fear of flying or travel. Also in times of trouble, people band together, become closer within their communities. Althorp should consider looking closer to home and cultivating a relationship with locals. They should use the Internet as a tool to focus globally. (T)echnological: Obviously the web site is classy and reflects the overall image of Althorp as a stately home with beautiful grounds. The web site should using appropriate e-tools to continue consumer interaction. These e-tools vary from pod casting to blogging but also create a more intimate interaction with the public, which also reflects another image of Althorp being a special place for Princess Dianna. Continued evolution of the web site can bring a feeling of closeness to the site it lacks currently. This may involve further investment to update software and hire a Web master or graphic designer. (E)cological forces at work for Althorp include once again the price of fuel or energy source and its prolonged use at the site, the affect it has on the environment. Has Althorp considered what affect it may have on the global warming? It would environmentally sound for the company to research ways to conserve and protect the environment maybe through a conservation project in conjunction with another site. (L)egal forces or changes in the laws that govern travel are constantly in issue. Also Althorp must keep in mind a lot of times people are not culturally aware of differing laws that apply when travelling. It is important that not only the house watch for the risk legal issues cause but also look out for its employees giving the correct information to customers. THE COMPETITION: BALMORAL AND MUSCOTT MILL FARM BALMORALCASTLE.COM PORTER’S FIVE FORCES Customer Bargaining Power High Today’s Internet savvy consumer is educated when it comes to their travel plans. This gives the consumer power over places like Balmoral to match their need for a web site that will understand their intelligence. They know what they want and at what price they want it. They may chose a different destination if they don’t like the web site. Threat of Substitute Products and Services – Emerging This is where diversification of services at Balmoral becomes important and an asset. The future of these places depends on presentation of different formats and product specialty to keep the customer’s attention. These niche locations like Balmorals will meet consumer demand of specific needs. Supplier Bargaining PowerMedium The bargaining power of Balmoral is relatively medium because of the nature of the product. Balmoral must remain at above industry standard while maintaining the sense of class found and that level of services. Threat of New Entrants – Emerging New entries into the market, one would think should be low because of the designation of this being a niche destination as historical but the truth is places like Balmoral must compete outside their niche for capture of customers. They compete with theme parks and adventure vacations of the like. Many tourists because the information from the Internet is so vast are looking for something beyond the regular vacation. The Overall Level of Rivalry – Moderate There is a perception that the more densely populated the area becomes the higher the competition with the company struggling for market participation. This is an incorrect assumption because most of niche travel locations are operating online mainly suppliers to manufacturers or to the public. This results in less advertising and an environment where the competitive spirit is unvoiced. MUSCOTTMILLFARM.CO.UK Boston Matrix Analysis There are four areas that divide the matrix so that a place like Muscott Mill Farm can be differentiated from other stately English homes or working historic monuments. The place falls into one of these areas. The four areas are as follows: (1) Stars, (2) Cash Cows, (3) Question Marks and (4) Dogs (‘Boston Matrix’ 2005). Stars are tourist sites like Balmoral or Althorp that have a strong presence in the market and they are able to keep up, even be ahead of the competition. Balmoral, while stoically regal also maintains a global image because of it being the Queen’s summer residence. Cash Cows are smaller places of interest like Muscott Mill that are not in the spotlight and may be hidden from the average tourist’s mind (‘Boston Matrix’ 2005). Many smaller historical sites are becoming cash cows because of operating cost increases but also the aftermath of 9/11 remains. People are not as eager to travel and the price of airfare keeps people closer to home. Muscott Mill would be better off focusing on local markets for shorter weekend holidays. Question Marks are companies that have potential to make money if they are run properly (‘Boston Matrix’ 2005). A good example of a Question Mark in the industry would be smaller BB type places but not at the level of Musc ott Mill. They are constantly facing challenges with their operations management and particularly labour disputes. Dogs are companies that are just terrible, have no potential and should be out of business but continue to struggle (‘Boston Matrix’ 2005). Euro Disney is the prominent example. It has never lived up to the hype. Muscott Mill Farm remains at the bottom of the chain of advantage because it is not well known by the public as a destination. Its web site is quaint at best and not at all interactive but yet one can see the purpose it serves to at least introduction someone to its existence. EVALUATION OF MARKETING COMMUNICATION AND CRM A company’s marketing and recognition begins with its name. Because the business of tourism is greatly service oriented, it is of utmost importance that the company’s name has integrity. With time, as the organisation further establishes itself, the two will become interchangeable. The organisation has a reputation to uphold where market share remains wide-open and competitive advantage strong. Recently the house’s name and intellectual property in the forms of trademarks and brand has been at the forefront, in constant view thanks to e-business. John M.T. Balmer surmises that much of the problem with establishing a marketing framework for organisations is built on the concept that the notion of identity is vague to the corporation and therefore the consumer. Defining identity and therefore CRM becomes a challenge now especially as business practices change and shift to encompass all areas of focus and strategy. Balmer’s (2001) research writes of, â€Å"identity was a pressing issue for many institutions and that the question of identity, or of what the organisation is or stands for, cuts across and unifies many different organisational goals and concerns† (p. 250). Hence the confusion and challenge of figuring out exactly what identity is for a particular organisation because it is different for each. CONCLUSION The purpose of this presentation was to demonstrate different market strategy models that allow one to analyse not only the particular industry but also the competition. The niche travel destination market has its strengths and weaknesses but also these are areas that Althorp can use to make its marketing scheme better. The competition for the United Kingdom is vast but Althorp has many elements on its side as a special location for travellers. The main focus of any marketing scheme should be to know how to capture the mindset of the individual to reach a higher state of competitive advantage and this begins and ends with conveying the correct brand image. REFERENCES Allen, G 1999, Introduction to Marketing, Mountain View College, Mountain View, California. ‘Althorp’, Althorp.com, viewed 5 Aug. 2008, http://www.althorp.com.> Balmer, J M T, Fukukawa, K Gray E R 2001, The Nature and Management of Ethical Corporate Identity: Discussion Paper on Corporate Identity, Corporate Social Responsibility and Ethics, Bradford School of Management, England. Balmer, J M T 2001, ‘Corporate identity, corporate branding and corporate marketing seeing through the fog’, European Journal of Marketing vol. 35, 3/4, p. 248-291. ‘Balmoral Castle’, Balmoralcastle.com, viewed 7 Aug. 2008, http://www.balmoralcastle.com.>. ‘Boston Matrix or Boston Consulting Group Box BCG Box’, viewed 5 Aug. 2008, http://www.tutor2u.net/busines/strategy/bcg_box.htm.>. Donogh, J 2008, ‘Customer Loyalty—From the Customer’s Perspective’, viewed 3 Aug. 2008 www.refresher.com/!loyalty2.html>. Kotler P, 1999, Kotler on Marketing, Free Press, New York. ‘PESTEL Analysis’, viewed 5 Aug. 2008, http://www.businesslink.gov.uk/bdotg/action/detail?type=RESOURCESitemid=1074451452> Peters, T 2003, ‘Helping Small Firms Put the ‘e’ in Trade’, International Trade Forum,  1 July. Pitturo, M 1999, ‘Get into the e-Commerce Without Betting the Store’, Journal of  Accountancy, 1 May. Porter, M E 1999, Strategy and the Internet, Harvard University Press, Cambridge. Porter, M E 1985, Competitive Advantage: Creating and Sustaining Superior Performance. The Free Press, New York. ‘SWOT Analysis’, viewed 5 Aug 2008, http://www.quickmba.com/strategy/swot/.>. Thompson, H 2004, What They Want: Ten Myths About Your Customers, Prentice-Hall, Clifford Falls, New Jersey, p. 103-112. Whelan, D 2004, ‘Build It and They Will Come’, Forbes, 27 Dec 2004. APPENDICES APPENDIX A SAMPLE POSSIBLE QUESTIONNAIRE 1. How do you rate Althorp’s web site overall ease of use? (1=very easy; 5=very difficult) 2. Having Althorp’s picture of the web sites you visited (1: strongly agree; 5=strongly disagree; 6=no opinion) a. Reflects how you think about the web. b. Gives you more confidence in exploring the web. c. Slows down the computer too much. d. Helps you feel more adventurous. e. Lets you know where you are in the web. f. Takes too much time to use. g. Helps you move around in the web. h. Makes me feel like I’m travelling throughout the web. i. Takes up too much space on the screen. j. Makes web organisation clearer. 3. Please rate how you think Althorp would be for the following functions (very useful, useful, not useful, don’t  know): a. Pure Entertainment (games, chat, humor) b. Personal uses (hobbies, health, recipes, travel) c. Business (buy and sell, product info, banking) d. Academic (exchange data and results, communicate with colleagues, grad info). 4. I feel that looking for information on the World Wide Web using Althorp.com is: (Strongly Agree, Agree, Neutral, Disagree, Strongly disagree, Don’t Know): Easy; entertaining; confusing; complicated; intimidating; hard; boring; straightforward; simple; frustrating.

Animals Deserve Rights Essay -- Argumentative Persuasive Argument Essa

Animals Deserve Rights It is the notion of our time that non-human animals exist for the advancement of the human species. In whatever field -- cookery, fashion, blood-sports -- it is held that we can only be concerned with animals as far as human interests exist. There may be some sympathy for those animals, as to limit practices which cause excruciating suffering, but those may only be limited if they are brought to public light, and if legislators receive enough pressure from the public to change. However, it is the purpose of this essay to convince the reader otherwise. The question at hand is: do animals deserve rights? It must certainly be true. Humans deserve rights and this claim is made on numerous appeals. Of one of the pertinent pleas is made on the claim that humans can feel emotions. More importantly, that humans are capable of suffering, and that to inflict such pain is unethical. Those who observe the tortures of the Nazi Concentration Camp are instilled with a humane creed held for all humans. But if there is no significant gulf between humans, that is to say there is no gulf based on skin color, creed, or gender that will make one human more or less valuable than any other, then by what right can a gulf be drawn out between humans and our fellow creatures? The suffering of humans is why we sympathize with each other. Since animals suffer, they deserve our sympathy. There is no real gulf separating the species. We all can feel suffering in the same manner. A racist's reasoning is flawed because he claims that one race is undeserving of sympathy, despite that it may be capable of suffering. Similarly, to claim that an animal deserves no rights or sympathy is faulty on the same reasoning. It creates a gu... ..., economics, and humaneness prefer otherwise. Therefore, Vegetarianism is the first logical step in Animal Rights. If we continue to kill and eat them, then what real recognition of their rights has there been? Another area where their rights are disregarded is in blood-sports, where creatures are hunted and killed for some sake of pleasure -- that terror in the hearts of animals brings warmth to the hearts of men. Vivisection, or experimental torture, is another area. To advance knowledge, they will sacrifice the lives of millions, to die in brutal and heartless tortures. The advancement of humaneness will come with abolition of these cruel and vicious practices. Those of us who work for the progression of the rights of animals and for truly equal rights of conscious beings are bold and ardent in our efforts. For the betterment of our fellow creatures is our cause.

musical genres :: essays research papers

Music. Fascinating both by it’s diverse individual styles and the inevitable fusion of different genres which in turn have created other completely new and unique styles of music. Classical music is a perfect example. The earliest forms of classical music were composed in the eighteenth and early nineteenth centuries and displayed a very complicated and sophisticated form of writing incorporating a wide range of instruments and used the principle of multi instrumentation which achieved a very full symphonic sound which in turn led to the creation of specially designed halls to facilitate the sound. The origins of the music were also diverse, many compositions having been written for the stage, composers such as ‘Peter Ilyich Tchaikovsky’ who is responsible for the remarkable musical compositions of ‘Swan Lake’ and ‘The Nutcracker’ wrote his music for Ballet in a style which was not only captivating and enchanting, but also told a story. T chaikovsky was not the only composer to do this, ‘Richard Wagner’ who was a composer of Opera’s also wrote his music in a style that told a story. Wagner changed the concept of opera by viewing it as a ’total art work’ He wanted the Conductor to control all the elements of the dramatic production and to put them to work in projecting the drama through the Music. In the same diversified way the composers of the time wrote for dances to be performed on the stage, others wrote for dances that were popular at the time, such as the waltz, in this instance Composers such as ‘Josef Lanner’ and ‘Johann Strauss’ gave the waltz a whole new life. With their compositions the waltz gained sophistication and superiority Along with a distinctly Viennese light-hearted spirit. But not all classical music composers wrote for the stage or even for dance. Some composed music for the things they felt were important. ‘Johann Sebastian Bach ’ was amongst this group, he was a very religious man who composed for the church, primarily, he was a man of God, and often he would concentrate on the depth of his religion and put it back into his music, as an intense personal statement of faith. But where Bach wrote for the church composers such as ‘George Fredric Handel’ wrote for the general public he was a man of the world who loved to travel and who put this across in his music. Handel’s compositions varied where some were simple others were a lot more vigorous.

Proposal Online Banking

There has been a fundamental shift in the use of banking delivery channels toward self-service channels such the Internet [Hernandez-Ortega, 2007]. Internet banking, which was introduced in the early 1990s [Srivastava, 2007], makes it possible to replace the manual service functions provided by bank employees, along with the brick and mortar investment required of financial institutions [Dandapani, et al. , 2008]. It represents an electronic marketplace where consumers may conduct their financial transactions virtually [Reiser, 1997; Daniel, 1999].Today, financial service institutions that offer their services over the Internet are keen to accelerate the adoption process, knowing that the cost of delivering the service over the Internet is much less than delivering the same service over-the-counter [Polatoglu and Ekin, 2001]. In addition, Internet banking is an important innovation that presents institutions a vital distribution channel, which could act as a means of attaining compet itive advantage through cost reduction and better satisfaction of customer needs [Carrington, et al.  , 1997; Kassim and Abdulla, 2006; Mols, 1999].In response to the increased competition, banks in Malaysia are starting to leverage the Internet as a means to provide financial services. An empirical study by Sulaiman, et al. [2005] suggests that the adopters' perceptions of e-banking in developing countries appear to be very favorable. In Malaysia, however, despite the authorities? encouragement to the public to adopt Internet banking, traditional branch-based retail banking remains the most common method for conducting banking transactions.For example, Sivanand, et al.  [2004] found that, although more than 80% of their respondents were aware of Internet banking, less than 10% were currently using the services. With regard to information technology adoption, previous studies have suggested that the set of beliefs that influences an individual to adopt the technology may not be the same as the set of beliefs that leads to his or her initial adoption [Venkatesh, et al. , 2003]. According to Kruglanski and Klar [1985], each time a particular goal of an individual is achieved by a specific behavior, the cognitive link  between the behavior and goal becomes stronger.The result is a cognitive goal-behavior link that creates an automatic response behavior (i. e. , habit). This may suggest that factors that are considered by an individual in the initial stage of adoption may be different from the factors that are considered by him or her after using the technology. Repurchasing intention is one of the important constructs being studied by researchers [Soderlund and Ohman, 2003].Zeithaml, et al.  [1996] suggest that repurchasing intention is associated with a service provider?s ability to get its customers to remain loyal (i. e. , repurchase from the company), spend more with the company, and pay price premiums. In online business, the founder of Amazon. com, Jeff Bezos, noted that one way to build a relationship with customers is by observing their purchase behavior over time [Porter, 1998]. In another aspect, previous literature has highlighted numerous barriers to the adoption of Internet banking.One local finding suggests that the adoption of Internet banking is not so encouraging in Malaysia mainly because of factors such as lack of Internet accessibility, poor awareness, and security concerns [Suganthi, et al. , 2001]. Although there is sufficient evidence that the electronic revolution has commenced in Malaysia, Internet banking research, however, is still in its infancy, particularly with regard to the predictors of intention among current users to continue using the services.This study was undertaken, therefore, to better understand the predictors that may influence current Internet banking users to continue using these services. This paper attempts to determine predictors that may influence the current users of Internet banking to continue using the services. Based on the literature reviewed, we strongly believe that trust, compatibility, and ease of use are key predictors of their intention to continue using Internet banking services. The current users of Internet banking services in Klang Valley, Malaysia, were chosen as the population of this study.1.1 Research Question The objective of this study attempts to answer the following research question: Whether Internet banking services in Klang Valley Malaysia is accepted the Internet banking services for the country growth. Whether Internet banking services could improve the performance in Klang Valley in  Malaysia?1. 2 Problem Statement The explosion of internet usage and the huge funding initiatives in electronic banking have drawn the attention of researchers towards internet banking. (Yi-Shun Wang, Yu-Min Wang, Hsin-Hui Lin, Tzung-I Tang, (2003)) Point out the need for research to identify the factor that determine acceptance of internet banking by the user.  (Yi-Shun Wang, Yu-Min Wang, Hsin-Hui Lin, Tzung-I Tang, (2003))This study focuses on the adoption of Internet banking services by corporate customers in Malaysia and aims to gain a deeper understanding of the factors influencing the adoption of Internet banking services by Malaysian, particularly in Klang Valley customers. (Syed Shah Alam, Rosidah Musa, Faridah Hassan, (2009))1.3 Objective of the StudyThe objective of this project is to study effect of Internet banking services in Klang valley Malaysia on determinant of user acceptance of internet banking. Based on this goal, I have come up with sub-objectives to find out the determinants. The main objective why this study is being undertaken is to analyze whether the internet banking is accepted by people at Klang Valley in Malaysia. To determine that people in Klang Valley can adobe and can used it to improve their bank performance in the future.1.4 Significant of the StudyThis information is at least be able to provi de knowledge to researcher and me as well whether there is effect of financial risk management on financial sector performance in Malaysia and also how far the correlation between it.1.4.2 Investor This knowledge can be used by investor about the impact of financial risk management on financial sector in Malaysia when they need to make a certain decision1.4.3 To Generate Further Research With this study and other thousands research, it would be best to generate more knowledge for the future. As done by past professors and researchers, which now are being updated and improved to adapt to new environment and modern civilization. Not all past research can be reliable in the future, that’s why it is important to continuously keep it updated.1.5 Scope of Study The scope of this study are consist of banks in Malaysia and will focus in major area which is in Klang Valley. These studies are based bank in Klang Valley Malaysia. The data is a primary data and will be gathered directly from customer at the area.CHAPTER TWO LITERATURE REVIEW2.0 Introduction Basically, in this chapter will briefly explain in detail regarding the previous researches that have been done on overall topics about the determinants of user acceptance of internet banking ; an empirical study Klang Valley in Malaysia. There are several arguments favors and against on this debating issues that had been discover through previous studies.2.1 Previous studiesLichtenstein and Williamson from Australian (2006)Used mass media theories through individual and focus group discussion to determine the decision of internet banking adoption. Findings showed that Australian older people with low income reported themselves were lack of awareness towards internet banking and its advantage, lack of internet lack of internet access and internet confidence, inadequate knowledge and support to use or initial setting up procedure, lack of trust, security and privacy risks were among the reasons of not using inter net banking services.Aktas and Topcu from Turkey (2010)Found that security and reliability were among the important factor that influences the adoption of internet banking. This followed by infrastructural competencies and user friendliness among respondents with accessibility to internet, aged 20 to 45, higher level of education and socioeconomic class. The study used Multi-criteria decision aid-based (MCDA-based).Suganthi and Balachandran from Malaysia (2001)Focused on the factors of accessibility, reluctance to changes, costs, trust in one’s bank, security concerns, convenience, ease of use through online survey that potentially influence internet banking adoption. The results revealed that there were positive significant relationships between accessibility, reluctance to changes and awareness with internet banking adoption.Chung and Payter from Malaysia (2002)Study the information, legal statement, order, ease of use, aesthetics effects, performance and others elements of bank that provide internet banking. The study found that a negative significant relationship between age and internet banking adoption among Klang Valley adopters. Monthly gross income and job position level had positive significant relationship with internet banking adoption among Klang Valley adopters. Further, there was no significant relationship between gender, marital status, ethnic group, level  of education with internet banking adoption.Khalil and Pearson from Malaysia (2007)Applied theory of diffusion of innovation (IDT) (Rogers, 1995) that focused on five key belief (relative advantage, compatibility, complexity, trial ability and obeservability) and trust (Mayers et al., 1995) to explore the intention to use internet banking among university students. The results of structural equation modeling showed that trust, relative advantage and trial ability significantly influence attitude. The attitude was play as moderator that influences intention to use technology that is internet banking.CHAPTER THREE DATA AND METHODOLOGY3.0 IntroductionThis chapter will focus on the method that will applied, where the procedures is clearly stated and defined. The data section clearly elaborate on the process of collecting data that needs to be obtained in order to perform the tests while the methodology section elaborates on the types of methods or tests that will be performed in order to determine the effective results.3.1 QuestionnaireData that used in this study is by using the number of 300 executive level peoples with a questionnaire investigation. This is based on the primary data that been collect and obtain by the executive level people in the area.3.2 Research Model and Hypotheses1. Perceived usefulness 2. Perceived ease of used 3. Perceived credibility3.3 Computer Self-EfficacyIn general, prior research has suggested a positive relationship between experience with computing technology and a variety of outcomes such as an affect towards computers and comp uter usage (Levin and Gordon, 1989; Harrison and Rainer, 1992; Agarwal and Prasad, 1999). A related construct, called computer self-efficacy, has been examined in the IS literature (e.g. Compeau and Higgins, 1995; Compeau et al., 1999; Hong et al., 2001). Computer self-efficacy is defined as the judgment of one’s ability to use a computer (Compeau and Higgins, 1995).3.4 Research Framework The research framework in this study provides a picture regarding the relationship between Computer Self-Efficiency, Perceived Usefulness, Perceived Ease of Use, and Perceived Credibility to Behavior Intention. The Computer Self- Efficacy is the main thing to develop to the three and becoming the Behavior Intention. The figure below will show the relationship of the variables.3.5 Research Model This section will briefly explain the research model and methodology related to this research on the determinant of user acceptance of internet banking : an imperial study Klang Valley in Malaysia. Th e research model will be used to find the relationship between the three factors and will achieved the objectives of this study.3.6 Method usedDescriptive statisticThe following definitions are vital in understanding descriptive statistics: C Variables are quantities or qualities that may assume any one of a set of values. Variables may be classified as nominal, ordinal, or interval. — Nominal variables use names, categories, or labels for qualitative values. Typical nominal variables include gender, ethnicity, job title, and so forth. — Ordinal variables, like nominal variables, are categorical variables. However, the order or rank of the categories is meaningful.For example, staff members may be asked to indicate their satisfaction with a training course on an ordinal scale ranging from â€Å"poor† to â€Å"excellent. † Such categories could be converted to a numerical scale for further analysis. — Interval variables are purely numeric variables. The nominal and ordinal variables noted above are discrete since they do not permit making statements about degree, e. g. , â€Å"Person A is three times more male than person B† or â€Å"Person A rated the course as five times more excellent than person B.†Interval variables are continuous, and the difference between values is both meaningful and allows statements about extent or degree. Income and age are interval variables. C Frequency distributions summarize and compress data by grouping them into classes and recording how many data points fall into each class. The frequency distribution is the foundation of descriptive statistics. It is a prerequisite for the various graphs used to display data and the basic statistics used to describe a data set, such as the mean, median, mode, variance, standard deviation, etc. (See the module on Frequency Distribution for more information.)C. Measures of Central Tendency indicate the middle and commonly occurring points in a d ata set. The three main measures of central tendency are discussed below. — Mean is the average, the most common measure of central tendency. The mean of a population is designated by the Greek letter mu (F). The mean of a sample is designated by the symbol x-bar (0). The mean may not always be the best measure of central tendency, especially if data are skewed. For example, average income is often misleading since those few individuals with extremely high incomes may raise the overall average.  Ã¢â‚¬â€ Median is the value in the middle of the data set when the measurements are arranged in order of magnitude.For example, if 11 individuals were weighed and their weights arranged in ascending or descending order, the sixth value is the median since five values fall both above and below the sixth value. Median family income is often used in statistics because this value represents the exact middle of the data better than the mean. Fifty percent of families would have incomes above or below the median. — Mode is the value occurring most often in the data.If the largest group of people in a sample measuring age were 25 years old, then 25 would be the mode. The mode is the least commonly used measure of central tendency, particularly in large data sets. However, the mode is still important for describing a data set, especially when more than one value occurs frequently. In this instance, the data would be described as bimodal or multimodal, depending on whether two or more values occur frequently in the data set. C Measures of Dispersion indicate how spread out the data are around the mean. Measures of dispersion are especially helpful when data are normally distributed, i.  e. closely resemble the bell curve.The most common measures of dispersion follow. — Variance is expressed as the sum of the squares of the differences between each observation and the mean, which quantity is then divided by the sample size. For populations, it is design ated by the square of the Greek letter sigma (F2 ). For samples, it is designated by the square of the letter s (s2). Since this is a quadratic expression, i. e. a number raised to the second power, variance is the second moment of statistics. Variance is used less frequently than standard deviation as a measure of dispersion.Variance can be used when we want to quickly compare the variability of two or more sets of interval data. In general, the higher the variance, the more spread out the data. — Standard deviation is expressed as the positive square root of the variance, i. e. F for populations and s for samples. It is the average difference between observed values and the mean. The standard deviation is used when expressing dispersion in the same units as the original measurements. It is used more commonly than the variance in expressing the degree to which data are spread out.Pearson product-moment correlation coefficientDefinition Pearson's correlation coefficient betwe en two variables is defined as the covariance of the two variables divided by the product of their standard deviations. The form of the definition involves a â€Å"product moment†, that is, the mean (the first moment about the origin) of the product of the mean-adjusted random variables; hence the modifier product-moment in the name. For a populationPearson's correlation coefficient when applied to a population is commonly represented by the Greek letter Ï  (rho) and may be referred to as the population correlation coefficient or the population Pearson correlation coefficient. The formula for Ï  is:For a sample Pearson's correlation coefficient when applied to a sample is commonly represented by the letter r and may be referred to as the sample correlation coefficient or the sample Pearson correlation coefficient. We can obtain a formula for r by substituting estimates of the covariances and variances based on a sample into the formula above. That formula forr is:An equiv alent expression gives the correlation coefficient as the mean of the products of the standard scores. Based on a sample of paired data (Xi, Yi), the sample Pearson correlation coefficient is where are the standard score, sample mean, and sample standard deviation, respectively. Mathematical properties The absolute value of both the sample and population Pearson correlation coefficients are less than or equal to 1.Correlations equal to 1 or -1 correspond to data points lying exactly on a line (in the case of the sample correlation), or to a bivariate distribution entirely supported on a line (in the case of the population correlation). The Pearson correlation coefficient is symmetric: corr(X,Y) = corr(Y,X). A key mathematical property of the Pearson correlation coefficient is that it is invariant (up to a sign) to separate changes in location and scale in the two variables.That is, we may transform X to a + bX and transform Y to c + dY, where a, b, c, and d are constants, without ch anging the correlation coefficient (this fact holds for both the population and sample Pearson correlation coefficients). Note that more general linear transformations do change the correlation: see a later section for an application of this. The Pearson correlation can be expressed in terms of uncentered moments.Since ÃŽ ¼X = E(X), ÏÆ'X2 = E[(X − E(X))2] = E(X2) − E2(X) and likewise for Y, and since the correlation can also be written as Alternative formulae for the sample Pearson correlation coefficient are also available: The above formula suggests a convenient single-pass algorithm for calculating sample correlations, but, depending on the numbers involved, it can sometimes be numerically unstable.Linear regressionIn linear regression, the model specification is that the dependent variable, is a linear combination of the parameters (but need not be linear in the independent variables). For example, in simple linear regression for modeling data points there is one in dependent variable: , and two parameters, and : straight line: (In multiple linear regression, there are several independent variables or functions of independent variables. ) Adding a term in xi2 to the preceding regression gives: parabola:This is still linear regression; although the expression on the right hand side is quadratic in the independent variable , it is linear in the parameters , and In both cases, is an error term and the subscript indexes a particular observation. Given a random sample from the population, we estimate the population parameters and obtain the sample linear regression model: The residual, , is the difference between the value of the dependent variable predicted by the model, and the true value of the dependent variable . One method of estimation is ordinary least squares.This method obtains parameter estimates that minimize the sum of squared residuals, SSE,[17][18] also sometimes denoted RSS: Minimization of this function results in a set of normal eq uations, a set of simultaneous linear equations in the parameters, which are solved to yield the parameter estimators, . Illustration of linear regression on a data set. In the case of simple regression, the formulas for the least squares estimates are where is the mean (average) of the values and is the mean of the values. See simple linear regression for a derivation of these formulas and a numerical example.Under the assumption that the population error term has a constant variance, the estimate of that variance is given by: This is called the mean square error (MSE) of the regression. The standard errors of the parameter estimates are given by Under the further assumption that the population error term is normally distributed, the researcher can use these estimated standard errors to create confidence intervals and conduct hypothesis tests about the population parameters.General linear modelIn the more general multiple regression model, there are p independent variables:  wher e xij is the ith observation on the jth independent variable, and where the first independent variable takes the value 1 for all i (so is the regression intercept). The least squares parameter estimates are obtained from p normal equations. The residual can be written as The normal equations are In matrix notation, the normal equations are written as where the ij element of X is xij, the i element of the column vector Y is yi, and the j element of is . Thus  X is nÃâ€"p, Y is nÃâ€"1, and is pÃâ€"1. The solution is For a derivation, see linear least squares, and for a numerical example, see linear regression (example).3.7 HypothesisThe null hypothesis of the study is developed to cater for the pooling regression model. The null hypotheses are: 1. (A) H01: Computer self-efficacy will not have a positive effect on perceived usefulness of the Internet banking systems. H11: Computer self-efficacy will have a positive effect on perceived usefulness of the Internet banking systems. (B ) H01: Computer self-efficacy will not have a positive effect on perceived ease of use of the Internet banking systems.H11: Computer self-efficacy will have a positive effect on perceived ease of  use of the Internet banking systems. (C) H01: Computer self-efficacy will not have a negative effect on perceived credibility of the Internet banking systems. H11: Computer self-efficacy will have a negative effect on perceived credibility of the Internet banking systems. 2. H02: Perceived ease of use will not have a positive effect on perceived usefulness of the Internet banking systems. H12: Perceived ease of use will have a positive effect on perceived usefulness of the Internet banking systems.3. H03: Perceived ease of use will not have a positive effect on perceived credibility of the Internet banking systems. H13: Perceived ease of use will have a positive effect on perceived credibility of the Internet banking systems. 4. H04: Perceived ease of use will not have a positive effect on behavioral intention to use the Internet banking systems. H14: Perceived ease of use will have a positive effect on behavioral intention to use the Internet banking systems.3. 8 Expected OutcomeUsing the technology acceptance model as a theoretical framework, this study introduced â€Å"perceived credibility† as a new TAM factor to reflect the user’s security and privacy concerns in the acceptance of Internet banking, and examined the effect of computer self-efficacy on the intention to use Internet banking. Provide evidence of the significant effects of the individual difference variable (i. e. computer self-efficacy) on behavioral intention through perceived ease of use, perceived usefulness, and perceived credibility.

Hope

Live Lesson Topic: Skill Related Fitness Live Lesson Teacher: Mrs†¦ White Describe the task you completed collaboratively in a paragraph consisting of three or more sentences. The task my group and I completed collaboratively was we looked at Images which had different people with different expressions, and we all as a group went through each picture and discussed what was occurring In each picture according to each person's facial expression.We then all together voted on a picture that we wanted to use for the assignment, which was two girls standing on the left with one girl whispering something in the other girl's ear, and a girl to the far right standing alone looking sad. After we chose the image, Image B, we all created a caption describing what was going on in the Image. Part 2: Caption Creation Caption for the Image selected: Bullying is a major problem that is rising in schools all over the country. Part 3: Peer and Self-Evaluation Rate yourself and your team as a whole according to each of the performance criteria below. =Always 2=usually 1=Sometimes 0=Never Peer and Self-Evaluation Rating for You Rating for the Team Reasons for Ratings and Other Comments Showed respect for others' opinions 3 Everyone was very respectful to what others had to say. Completed assigned duties We Immediately answered all the questions Mrs†¦ White asked. Discussions 2 I was a little shy at first. Stayed on task Participated In If we ever went off task, it's because we were giving examples that were related to the Essen, which also served a bit as an ice-breaker.Offered relevant information I love how the team gave many personal examples to support what they were saying. Completed work adequately We worked very sufficiently I believe. Completed work on time (with no reminders) Mrs†¦ White had to only say the instructions once. Offered appropriate feedback when necessary We all offered positive feedback to each other. Part 4: Self-Reflection Respond to the fol lowing questions with at least two sentences for each. 1 What did you enjoy most about working with others on this lesson/task?I really enjoyed that everyone was very nice, supportive, and respectful to what others had to say. At first I was shy to participate, but the group's attitude was so positive and inviting that I eventually felt really comfortable participating in the discussions. 2 Do you feel others were happy with your participation in the lesson/task? Yes, I feel that overall we were all very welcoming for others to participate. I felt very happy when other group members were giving positive feedback when I was participating in the discussions, which helped me in confidence to participate even more. What will you do differently, if anything, in your next online collaboration opportunity? On my next online collaboration opportunity, I will try to answer more questions, because I knew the answers to most of the questions I was Just shy to answer. I will also try to collabo rate more with the other group members during the entire session. For instance, I'll try to give more feedback to the group members. Part 5: Live Lesson Chat Exchange Paste the chat conversation exchanged in your Live Lesson session below: You do not need to do this part 0 -Mrs†¦ White Hope Live Lesson Topic: Skill Related Fitness Live Lesson Teacher: Mrs†¦ White Describe the task you completed collaboratively in a paragraph consisting of three or more sentences. The task my group and I completed collaboratively was we looked at Images which had different people with different expressions, and we all as a group went through each picture and discussed what was occurring In each picture according to each person's facial expression.We then all together voted on a picture that we wanted to use for the assignment, which was two girls standing on the left with one girl whispering something in the other girl's ear, and a girl to the far right standing alone looking sad. After we chose the image, Image B, we all created a caption describing what was going on in the Image. Part 2: Caption Creation Caption for the Image selected: Bullying is a major problem that is rising in schools all over the country. Part 3: Peer and Self-Evaluation Rate yourself and your team as a whole according to each of the performance criteria below. =Always 2=usually 1=Sometimes 0=Never Peer and Self-Evaluation Rating for You Rating for the Team Reasons for Ratings and Other Comments Showed respect for others' opinions 3 Everyone was very respectful to what others had to say. Completed assigned duties We Immediately answered all the questions Mrs†¦ White asked. Discussions 2 I was a little shy at first. Stayed on task Participated In If we ever went off task, it's because we were giving examples that were related to the Essen, which also served a bit as an ice-breaker.Offered relevant information I love how the team gave many personal examples to support what they were saying. Completed work adequately We worked very sufficiently I believe. Completed work on time (with no reminders) Mrs†¦ White had to only say the instructions once. Offered appropriate feedback when necessary We all offered positive feedback to each other. Part 4: Self-Reflection Respond to the fol lowing questions with at least two sentences for each. 1 What did you enjoy most about working with others on this lesson/task?I really enjoyed that everyone was very nice, supportive, and respectful to what others had to say. At first I was shy to participate, but the group's attitude was so positive and inviting that I eventually felt really comfortable participating in the discussions. 2 Do you feel others were happy with your participation in the lesson/task? Yes, I feel that overall we were all very welcoming for others to participate. I felt very happy when other group members were giving positive feedback when I was participating in the discussions, which helped me in confidence to participate even more. What will you do differently, if anything, in your next online collaboration opportunity? On my next online collaboration opportunity, I will try to answer more questions, because I knew the answers to most of the questions I was Just shy to answer. I will also try to collabo rate more with the other group members during the entire session. For instance, I'll try to give more feedback to the group members. Part 5: Live Lesson Chat Exchange Paste the chat conversation exchanged in your Live Lesson session below: You do not need to do this part 0 -Mrs†¦ White