The Life and Styles of Pablo Picasso Essay - 3395 Words

Now is the time in this period of changes and revolution to use a revolutionary manner of painting and not to paint like before. - Pablo Picasso, 1935. (Barnes) Pablo Picasso is one of the most famous and well-documented artists of the twentieth century. Picasso, unlike most painters, is even more special because he did not confine himself to canvas, but also produced sculpture, poetry, and ceramics in profusion. Although much is known about this genius, there is still a lust after more knowledge concerning Picasso, his life and the creative forces that motivated him. This information can be obtained only through a careful study of the events that played out during his lifetime and the ways in which they manifested themselves in his†¦show more content†¦As Picasso pointed out Cubism is the attitude of aggression that could give him complete control over himself, his emotions, and his surroundings. This logically leads to a brief discussion of what Picasso felt was art and what he considered the duty of the artist to be. In a brief conversation with one of his biographers, Picasso commented that he saw art as something not to be understood or interpreted. Everyone wants to understand art.... In the case of a painting people have to understand. If only they would realize above all that an artist works out of necessity, that he himself is only a trifling bit of the world, and that no more importance should be attached to him than to plenty of other things, things which please us in the world, though we cant explain them (Barnes). Picasso painted for himself, as a release from the pressures of his society and as a way to express his thoughts and problems in tangible form. For this reason, the events happening around the time of any Picasso work must be understood before the true meaning of any resulting art can be understood. In the time period directly before the painting of Bulls Skull, Fruit, Pitcher, many hardships befell Picasso. As William Rubin explains, during the winter of 1938, Picasso was bedridden with a severe attack of sciatica. Two other tragic events happened to Picasso during the month ofShow MoreRelatedPablo Picasso : A Father Of Art1439 Words   |  6 PagesClint Stephens Prof. Patrick A. Green ART 1030: 12 22 October 2015 Pablo Picasso: A Father of Art In 1881 the world was blessed with a legend whose name and work would be known for hundreds of years. Pablo Ruiz Picasso was born a Spaniard on October 25, 1881 in Mà ¡laga to â€Å"Josà © Ruiz Blasco, a teacher of drawing at the School of Fine Arts and Crafts and curator of the local museum, and Maria Picasso y Lopez† (Charles 5). The young boy’s thirst for art was relevant at a young age as he â€Å"manifestedRead MorePablo Picasso s Influence On Art1070 Words   |  5 PagesIn term of art, and art movements Pablo Picasso is probably the most important figure of 20th century. That means Pablo Picasso conquered western art is by storm. Who became very famous before the age of 50.Born in Spain, he becomes the most well-known name in modern art, with his unique style and view for artistic creation. His art made a big impact on the art world and that had been no other artists, prior to Picasso. He had lots of following of fans and critics who like his creation. Even h isRead MoreEssay about Pablo Picasso1158 Words   |  5 Pagesher own style of painting. Each painting tells some sort of story or has some type of personal meaning to the artist. One of the most important figures in modern art is Pablo Picasso. Not only was Pablo Picasso a genius in the field of abstract art, but he also experimented with sculpting and ceramics. Pablo Picasso has taken the world to many places with his unique style of work which is why I believe he is considered to be a genius of the 20th century. Background Pablo Picasso, born Pablo RuizRead MoreEssay The Life and Artistic Impact of Pablo Picasso861 Words   |  4 PagesPablo Picasso was born in the early 1880s into a family with artistic roots. From this, he was able to draw much inspiration and opportunities to study in a well reputed art schools, which were located in Barcelona and Madrid. At the beginning, he did not have a definite direction in relation to his style; hence, experimented on a lot of techniques and forms. He joined a number of other young artists, authors and architects that took the direction of contemporary art in their work. The formativeRead MoreComparing Matisse Picasso And Van Gogh1463 Words   |  6 PagesTo compare and contrast artists Pablo Picasso and Van Gogh, and to consider their intentions with their artwork. In this essay, I will be comparing and contrasting artists Pablo Picasso and Van Gogh, considering their intentions with their artwork. Van Gogh and Picasso two of the most famous artists out there and still are to this day. Uncountable books have been published and dedicated to them and their lives and careers of being true artist. Their art has changed the way people view things andRead MoreArt And The Modern Era And Impact The 20th Century1522 Words   |  7 Pagesthe same intensity for the creator. Art can be used to express thoughts, emotions and feelings whereas writing is a form of expressing ideas and opinions. Pablo Picasso and Ernest Hemingway are those two names, which they don’t need to identification. They are well-known personality from lifetime works on their own respected fields. Pablo Picasso and Hemingway are most well-known in the 20th century and still popular in art and literature. Both artists created valuable paintings, stories and novelsRead MoreCompar ing Picasso And Van Gogh1472 Words   |  6 PagesIn this essay, I will be comparing and contrasting artists Pablo Picasso and Van Gogh, considering their intentions with their artwork. Van Gogh and Picasso two of the most famous artists out there and still are to this day. Uncountable books have been published and dedicated to them and their lives and careers of being true artist. Their art has changed the way people view things and the world around them. Vincent van Gogh was one of many artists who self taught himself, who transformed the appearanceRead MorePablo Picassos Guernica Essay1395 Words   |  6 PagesPablo Picasso. A household name to many - be it good or bad. Pablo Picasso is one of the most famous and influential artists of the 20th century. He is best known, as pablopicasso.org states, â€Å"for co-founding the cubist movement and for the wide variety of styles embodied in his work.† This was an odd progression considering the fact that most of his younger years were spent painting in a mostly realistic style. This all began to change around the 12th century, when Picasso began to push theRead MorePablo Picasso- A Biography Essay1230 Words   |  5 PagesPablo Picasso was one of the most recognized and popular artist of all time. In Pablo’s paintings and other works of art, he would paint what he was passionate about and you can see his emotions take control throughout his paintings and other wor ks of art. Pablo Picasso works of art include not only paintings but also prints, bronze sculptures, drawings, and ceramics. Picasso was one of the inventors of cubism. † Les Demoiselles dAvignon† is one of Picasso famous paintings; this is also one ofRead MorePablo Picasso: Innovation and Genius Essay865 Words   |  4 PagesPablo Ruiz Picasso created many historic artifacts. The artist got his well known name (Picasso) after his mother. This man born on october 25th 1881, with two sisters Lola and Conchita. His sister Conchita at the age of 4 fatally died. When Pablo was 8 his interests in painting started to get him into actually painting. Since the artist had such talent he then at the age of 5 got drawing lessons in Malaga, and his father who is an art teacher supported that in every way. Artistic Prodigy, is what

Toni Morrison s Song Of Solomon - 1087 Words

Toni Morrison’s novel Song of Solomon was written in 1977, revolving around the African-American man and his life in the city of Michigan. Song of Solomon is the third novel of Morrison which gave her the wider recognition. Chronologically the novel is structured as the narrative from the childhood to the adulthood. The novel shows the traits of the African culture, which represents in the adequate and ruthless story of the community delivered by the example of the single family. However, the author raises the awareness of the contemporary issues and challenges of the black community, through the choice of narrative and key concepts that are essential for the genre. The novel explores many critical themes concerning the African-American†¦show more content†¦If the Negro was hanged, they hang; if a Negro was burnt, they burn; raped and murdered, they rape and murder. If they can. If they can’t do it precisely in the same manner, they do it any way they can, but they do it. They call themselves the Seven Days† (Morrison 192). The second theme is represented by the Milkman identity establishment, as he is the young man who is far from his actual heritage and roots. For example, Pilate shows the great wisdom and mythical strength when she remembers her roots and traditions. Her singing is the ultimate reaffirmation of her cultural past. In the case of the main hero, Macon, this trait is represented by the changing of the search paradigm, when seeking gold replaced by the pursuit of the heritage. He tries to put together the complex and shattered history of his ancestors, this is when the theme of memory influences the theme of identity. One of the potent aspects of forming the identity is the acceptance of the community and the collective memory, as well as individual memory. His quest starts with the statement â€Å"The fact was he wanted the gold because it was gold and he wanted to own it. Free† (Morrison 321). The trouble of the Macon was the â€Å"whiteness† of his heart, and the neglecti ng of his roots alienated him from theShow MoreRelatedAnalysis Of Toni Morrison s Song Of Solomon 1213 Words   |  5 PagesVictoria Sirianni Ms. Thompson AP ELA 4 21 July 2015 Song of Solomon Producing the plot with a vivid image and motive allowed Toni Morrison to incorporate numerous literary works to enhance the allusions in the story. These specific allusions gave readers a more accurate understanding of certain aspects of the book. As well as this, readers are capable of searching beyond just the surface of what the words say. The common useRead MoreAnalysis Of Toni Morrison s Song Of Solomon977 Words   |  4 PagesThe Asymmetrical Dead When Milkman, the central figure of Toni Morrison’s novel Song of Solomon, fantasizes about finding his fortune, he thinks only of spending money, gambling, and endless women to lie with and leave. Even with the prospects of freedom, power and fame, for what else can vast wealth truly purchase, he is unable to conceive of a future for himself. He imagines only an endlessly comfortable, banal present. It’s hard to fault him for this shortcoming. No one in Milkman’s world hasRead MoreAnalysis Of Toni Morrison s Song Of Solomon1374 Words   |  6 Pagesalso play a major role in a person’s character development. Influences also can affect temperament, personality, disposition, motivation, and initial perspectives and reactions. This sagaciousness was thoroughly expressed in the novel Song of Solomon by Toni Morrison. This novel delved extensively into the coming of age of main character Macon â€Å"Milkman† Dead. The nickname milkman was derived from an uncomfortable and rather odd situation. As being breastfed by his mother Ruth, way past the age ofRead MoreAnalysis Of Toni Morrison s Song Of Solomon1412 Words   |  6 PagesIn Toni Morrison’s award-winning novel â€Å"Song of Solomon,† she fills the novel with deep symbolism. Macon Dead III, nicknamed â€Å"Milkman,† is a symbolic character throughout the novel. Not only is he as a character symbolic, but his name is as well. Milkman’s aunt, Pilate, has a significant and symbolic role in the novel. To her father, she represents the child who killed her own mother and took away his wife. In the Bible, PontiusRead MoreAnalysis Of Toni Morrison s Song Of Solomon1271 Words   |  6 Pages Emely Gonzalez Song of Solomon by Toni Morrison AP Literature - Period 3 Topic #3 Gonzalez- Page 1 3. Excluding Milkman, discuss the various attitudes on race from the perspectives of three other male characters in the novel. Americans have become accustomed to the repercussions of racism. It has diffused into areas that seemed unreachable; it has become institutionalized. Our predecessors lived the severity, and while we are residing in the realm of institutionalized racism, ourRead MoreThe Song Of Solomon By Toni Morrison1716 Words   |  7 PagesDiscovering a Stolen Identity: Milkman’s Attempt to Find what was Stripped from his Enslaved Ancestors in Song of Solomon Identity, what makes a person unique, was one of the many things that were stolen from the Africans as they were enslaved in America. Song of Solomon by Toni Morrison exemplifies the struggle that this situation created for the black community, lasting for centuries to follow. Milkman is the son of the Dead family and the main character of the book. He demonstrates the struggleRead More Racism in Toni Morrisons Song of Solmon Essay1222 Words   |  5 PagesRacism in Toni Morrisons Song of Solmon Milkman is born on the day that Mr. Smith kills himself trying to fly; Milkman as a child wanted to fly until he found out that people could not. When he found, that only birds and airplanes could flyemdash;he lost all interest in himself (9). The novel Song of Solomon is about an African American man nicknamed Milkman. This novel, by Nobel Prize winner Toni Morrison was first published in 1977, shows a great deal of the African American culture, andRead MoreSong Of Solomon Milkman Analysis1097 Words   |  5 PagesToni Morrison wrote Song of Solomon based off of her personal life and her love for African American culture. Morrison’s personal beliefs and values are widely expressed all throughout the novel, with the main center around flight as a means of personal salvation. Rooted in the 1950’s through the 1970’s, a time of racial tensions and segregation, Macon Dead III, also known as Milkman, learns the importance of his history and embraces flight. Morrisonà ¢â‚¬â„¢s depth of thought was very complex as she depictedRead MoreEssay on Themes in Song Of Solomon2113 Words   |  9 PagesToni Morrison is one of the most talented and successful African-American authors of our time. Famous for works such as The Bluest Eye, Sula, and Beloved, Morrison has cultivated large audiences of all ethnicities and social classes with her creative style of writing. It is not Morrison’s talent of creating new stories that attracts her fans. In contrast, it is her talent of revising and modernizing traditional Biblical and mythological stories that have been present in literature for centuries.Read MoreEssay On Song Of Solomon1213 Words   |  5 Pages Topic 1 SONG OF SOLOMON PERIOD 1 |Ap Literature Nancy Guevara â€Æ' Growing up is a journey, to be specific it s a journey in a maze. We go around in different directions in hopes to find out who we indeed are. Left to right in every direction we run into things that change our mindset and by the end of the maze, we are entirely different people. Most mazes have doors; open one door new beginning, shut another end of that chapter. Specific events in life alter our young minds, and we tend to grow

Media Persuasive Essay Example For Students

Media Persuasive Essay Discuss the representation of the north and south of England, in the channel 4 episode of wife swap featuring the Sprys and Bardsleys.  Wife swap is a recent programme broadcast on Channel 4 where two wives with different families move into one anothers home for a few weeks. It attracts 5, 000, 000 views. I am going to look, in particular, at the episode starring the Spry family and the Bardsley family. Interestingly, these families are portrayed as very different. The Sprys are from the South of England and the Bardsleys are from the North. In this essay, I am going to discuss the representations of the North and South by looking at the typical stereotype s people instantly associate North and South with, question why perhaps people assume these views and how they obtain them. Representation is the way people, places, issues and situations are portrayed in the media. A stereotype is a repeated representation. In the episode I am looking at of Wife swap the North and South of England is constantly being represented. Everyone has a stereotype formed of what they believe the North and South are like. When I think of the North I think of poor education, men with beer bellies- very manly and sort of rough looking, domestics wife looking after lots of children, pubs, socialising, lots of gossiping, children playing on the streets, no high fashion, bad weather, small terraced houses, a real sense of community and overall a parochial society. But this is not necessarily true. I believe the media gives this idea of the north to me by the things that I have watched on television. Good examples of this could be the film Billy Elliott and the soap Emmerdale. I think these are very stereotypical of the North and have painted a picture in my mind of how the I perceive the north to be. Wife swap I feel does challenge this stereotype slightly in that Lizzie Bardsley, it could be argued, is depicted as a bad mother. She doesnt do the housework, she cooks bad food for her children, she smokes, swears and basically challenges the idealist view of how a mother should be. However, the gossipy, up-front side of Lizzie (Im a gobby cow!) I believe is quite stereotypical. Also, I feel that Mark Bardsley doesnt fit the stereotype of the typical Northern man either as we find out, much to his disappointment, that he in-fact does all the household chores and cooks for the family. We are likely to assume that the Northern family is more traditional and that it is the woman who looks after the house and children. On the other hand, when I think of the typical South of England stereotypes they are quite different. I believe most people instantly think of middle class, semi-detached houses, good education, office jobs, suits, independent women, high fashion, an elegant/glamorous way of life, bars, effeminate men, snobby attitudes and a society where everyone keeps to themselves. I think that this stereotype of the South is depicted through wife swap constantly. Collin Spry is thrilled to cook for his family and do the housework while his princess Emma rests. We are given this idea of the father taking on a traditionally female role in the family, which I feel is not challenging societies ideologies as it is almost depicted as okay in the South, however, in the North I would say that Mark Bardsley taking on a traditionally female is arguably frowned upon as it challenges the typical stereotype of the Northern man. There is a shot we are shown quite a few times of Emma reading magazines on the sofa while Collin is preparing dinner and I think this is a great example of representation construction as it is the mise-en-scene that gives this strong reinforcement of the typical stereotype of the Southern household- shared status and more effeminate men. .uc778dd4133329d5d01c7902f5f27e4c9 , .uc778dd4133329d5d01c7902f5f27e4c9 .postImageUrl , .uc778dd4133329d5d01c7902f5f27e4c9 .centered-text-area { min-height: 80px; position: relative; } .uc778dd4133329d5d01c7902f5f27e4c9 , .uc778dd4133329d5d01c7902f5f27e4c9:hover , .uc778dd4133329d5d01c7902f5f27e4c9:visited , .uc778dd4133329d5d01c7902f5f27e4c9:active { border:0!important; } .uc778dd4133329d5d01c7902f5f27e4c9 .clearfix:after { content: ""; display: table; clear: both; } .uc778dd4133329d5d01c7902f5f27e4c9 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc778dd4133329d5d01c7902f5f27e4c9:active , .uc778dd4133329d5d01c7902f5f27e4c9:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc778dd4133329d5d01c7902f5f27e4c9 .centered-text-area { width: 100%; position: relative ; } .uc778dd4133329d5d01c7902f5f27e4c9 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc778dd4133329d5d01c7902f5f27e4c9 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc778dd4133329d5d01c7902f5f27e4c9 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc778dd4133329d5d01c7902f5f27e4c9:hover .ctaButton { background-color: #34495E!important; } .uc778dd4133329d5d01c7902f5f27e4c9 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc778dd4133329d5d01c7902f5f27e4c9 .uc778dd4133329d5d01c7902f5f27e4c9-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc778dd4133329d5d01c7902f5f27e4c9:after { content: ""; display: block; clear: both; } READ: Media Violence EssayThe representation construction is created by the clever use of music, language, dress, camera angles and the mise-en-scene. The Bardsleys wear very casual clothes such as tracksuits, however the Sprys wear smart trousers and formal tops, which is a great contrast. I think this is to strengthen the audiences stereotypes and represent the North and South accordingly to them. I think the representations are aimed at channel 4s target audience, which I believe is the minority audience consisting of youths (aged between 15-25), disabled people, ethnic minorities and also perhaps homosexuals. Channel 4 attracts audiences that are most valuable to advertisers ; the young, upmarket light viewers and those consumers who are most likely to be the earliest adopters of new technologies and services.

International Marketing Persuasive Essay Example For Students

International Marketing Persuasive Essay A firms international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood. The task of International marketing is more difficult and risky than expected by many firms. One of the most controlling factors of international marketing is management. It is very important for managers to recognize the differences as well as similarities in buyer behavior. Many mistakes can occur if managers fail to realize that buyers differ from country to country. It is the international differences in buyer behavior, rather than similarities, which cause problems in successful international marketing. An international marketing manager is a manager responsible for facilitating the exchange of products between the organization and its customers or clients. Sometimes an international marketing manager will find difficulties in completing the exchange of products. Many surprises in international business are undesirable human mistakes. An international corporation must fully understand the foreign environment before pursuing business matters. Problems constantly crop up and many times have unexpected results. Sometimes these unexpected results are unavoidable. Other time s they are avoidable. To be sure those avoidable situations do not occur, international marketing managers must be aware of cultural differences. Cultural differences take place among most nations of the world. Differences in culture are one of the most significant factors in an international company. All nationalities posses unique characteristics, which are unknown to many foreigners. Many of the top international businesses are unaware of these cultural differences. It is very important to understand these cultures in order to market a product successfully. As an example, different nationalities have different beliefs on how business matters should take place. Where some countries prefer to work with a deadline other countries can take this as being offensive. Many countries feel it is an insult to be asked to work under a set time period. A country may feel that a deadline is threatening and may feel backed into a corner. On the other hand, other countries try to expedite matter s by setting deadlines.To be effective in a foreign market it is necessary to understand the local customs. Knowing what to do in a foreign country is as important as knowing what not to do. Failure to understand local customs can lead to serious misunderstandings between business people. The simple rejection of a cup of coffee can lead to total confusion. The decline of an invite is sometimes considered an affront. To avoid making blunders, a person must be able to discern the difference between what is acceptable behavior and what is not acceptable behavior. Violations of a local custom can be insulting, and can cause uncomfortable situations. To be a successful manager of international marketing, one must be able to discern the differences as to what must and must not be done. It is almost impossible to attain complete knowledge and understanding of a foreign culture. As established, culture plays an important role in the drama of international marketing. Of all the cultural aspects, communication may be the most critical. It is certain that communication has been involved in a number of cultural confusion. Good communication linkages must be set between a company and its customers, suppliers, its employees, and the governments of the countries where it performs business activities. Poor communication can obviously cause various difficulties. One source of difficulty among starting companies is that of effective communication with potential buyers. The problem is that there are many possible communication barriers. Sometimes messages can be translated incorrectly, regulations overlooked, and economic differences can be ignored. Other times when the message does arrive, its ineffectiveness can cause it to be of no value. Every now and then a buyer will receive the message, but to the companies disappointment, the message was sent incorrect. It is n ormal in multinational businesses to send and receive messages on a regular basis. Many well-known people have incapacitated public speech introductions by using inaccurate titles and names. Not all communication problems are verbal. Some serious problems have occurred as a result of non-verbal communication. Non-verbal communication exist in numerous forms. Sometimes a persons appearance can convey a stronger message than intended. Untidy attire, for example, can be more offensive in some nations than in others. The local people often are willing to overlook most of the mistakes made by tourist. On the other hand, locals are less tolerant of the errors of business people. It is very important to be able to interpret the different means of communication in international marketing. In America, we sometimes take for granted the display of products on the market. However, in other nations such product array and selection do not always exist. It is important to understand that even if l ocal customers can afford a certain product, they may not always want it. If by chance are interested, it may be only if it is substantially modified to fit their local preferences and taste. These adaptations exist in the form of product and package. The alteration of a material product is sometimes required to match the product to local taste and conditions. Adaptation of the package is often needed to attract customers to the product. Many times adaptation is also used to maintain a products righteousness in a unique environment. A firm is occasionally forced to modify both the product and the package to create an appropriate product for the new market. Some products may require more technical modification than others may. Measurement systems vary between countries, and often components need to be adjusted to cleave to local standards. The need for product adaptation has existed for many years. In 1857 Englands East India Company possibly lost control of India because it failed t o modify a product it provided. A product may be well acceptable in markets, but may not sell if housed in an inappropriate package. Packages promote the product and they protect it. International packaging must be able to withstand the journey. Some countries have exported their products only to witness the return of crushed and half-empty containers. Packaging can sometimes bring embarrassment to a company. Medical containers made in the U.S. drew unwanted attention because they carried the instructions Take off top and push in bottom. These messages was harmless here in America, but were sexual and humorous connotations to the British.Often the choice of package and product is difficult. Sometimes companies have failed to sell their products overseas because of the packaging of a product. Each firm must determine the area most appropriate for its product. Determining the region where it is most appropriate to market a product is not an easy task. Wherever the location of these pl aces, they must be found because market testing is essential in international marketing. Cuba: Crimes Against Human Rights EssayThe different types of pricing can vary in international marketing. Geographic pricing strategies deal with delivery cost. The seller may assume all delivery cost, no matter where the buyer is located. The seller may share transportation cost with the buyer to pay the greatest part of delivery cost. When a foreign product enters a country, there is a tax added to the cost. Import duties are designed to protect specific domestic industries by raising the prices of competing imported products. The importer first pays most of the import duties.After the importer pays the price it is then passed on to the customers through higher prices. These higher prices are usually less competitive. The cost of shipping and complying with other various regulations can also add to the pricing method. Prices are also effected by exchange rates, especially by changes in these rates. Financial limitations are normally imposed through exchange rates. It is required to convert local currency to foreign currency at government-imposed exchange rates. Because of the added cost and uncertainties in the exchange rate, prices tend to be higher in foreign markets than in domestic markets. An important economic consideration is the distribution of income. The distribution of income, especially discretionary income, can widely vary from nation to nation. Discretionary income is of particular interest to marketers because consumers have more input in the spending of it. Income creates purchasing power. International marketers tend to concentrate on higher income countries as either personal, disposable, or discretionary. For obvious reasons, marketers tend to concentrate on higher income countries. Some producers have found that their products are more likely to sell in countries with low income. As in domestic marketing, the determining factor is how well the product satisfies its target market. International marketing encompasses all business activities that involve exchanges across national boundaries. A firm may enter the international market for many reasons. Whatever the reason international marketing can provide and efficient way of entering the market. A firms marketing program must be adapted to foreign markets to account for differences in the business environment and target markets form nation to nation. The marketing mix may require the modification of cultural, social, economic, and legal differences. Foreign marketing requires the understanding of various additional costs, which tend to increase the prices of exported goods. The marketing program of an international company must adapt to the necessities of a foreign market. The strategies it uses to accomplish a firms marketing goal should be the main priority of the marketing program. False assumptions frequently cause expensive mistakes in the market. The importance of international marketing