Jolibee

How Does The Jollibee Compete To Mc Donald In spry Food intentness In Phillipine A. Background McDonalds and Jollibee are two fast intellectual nourishment for thought chains that compete to selling hamburgers in the Philippines. McDonalds is an American have companion while Jollibee was founded in Philippine. Jollibee has more than 500 stores in the Philippines and 25 in other countries, selling more than half a billion burgers every day and McDonalds has about 250 outlets in the Philippines. Jollibee has winner to be the largest food company in Philippine, with sales of 21. 7 billion pesos, or $397 million, in 2004, up 13. percent from a year earlier. Jollibee respecst to the local tastes, unlike McDonalds which was constrained by its obligation to remain faithful to its core products, Jollibee was flexible. This reason tell how the competition between McDonalds and Jollibee use their strategy to reign both local and international market. Jollibee ,which was a Filipino ch ain of restaurants, was coerce to change their strategy with the entry of McDonalds in Philippines, which later transformed the company into a global company. The company faced serious challenges with their international exposure. B.Case Issues McDonalds becomes famous in Indonesia because operational efficiency, excellence serv frost, and also creative marketing strategy. McDonalds provide 24 hours go, delivery services, and take place some toys for kids when pervert their product. This situation contrast in Phillipines. In 1975, Tony Tan Caktiong and his brothers opened an ice cream store which grew to burgers and other fast food. Although imitated United States kinds of menu, he plastered their own brand named jollibee. Jollibee has umteen achievement. In 1981, Jollibee entered the list of the travel by 1,000 corporations.In 1984, it was the top 500 list and predominate local fast food market. The potentiality of Jollibee is know what their customers want. They offer r ice, spaghetti and sauce which is suitable with Fillipinos taste when the other fast food not offer it. Jollibee has menu variation such hotdog, french fries and more asian menus. Jollibee entered the market 80s when Philipines was in the big problems. They firmly invested in the number of their stores at that time so, when McDonalds entered, it was too late, McDonalds lost so many locations and Jollibee could enjoyed zero competition in certain areas.Jollibee made by Fillipino, so the other Fillipino who eats it will smelling proud and give emotional satisfaction benefit. C. Business Environment compendium (External and Internal) STRENGTHS * Jollibee know what their customers want. While other fastfood restaurants never offer rice and spaghetti in Phillipines, Jollibee offers it as their entrees. * Jolibee dominate the local market in Phillipines WEAKNESSES * Only dominated the phillpines market, difficult to expansion to foreign. * The marketing skills are not effective * myo pic co-ordination between the national and international units. Has variety of product but sells in different market OPPORTUNITIES THREATS * Phillipines is one of agricultural country, get raw materials is easier * append commissaries will reduce the transportation cost * Competition with local and international companies * Develop their business to abroad D. merchandise and Human Resource Manajemen Marketing Jollibee compete McDonalds with these thing * Jollibee was the first to enter the market * His wrong is cheaper than his competitor * Know the tastes of consumer and be flexibleJolibee should compete with KFC and McDonalds which have mettlesome brand value to entered international market. There are so many rivals to entered the international market, Jollibee should have innovation marketing strategy to sells his product. The success signalise are good food, good service and reasonable price. Jollibee build gain competitive to get more consumer. The company has good inter nal pecuniary resources but a certain code should be maintained in the relationship with the franchisee. Human Resources Human resources be the important factor to be success in organize a business.Excellence human resources will give big impact to the business. Both serve to fulfil the goals, needs of employees, and to chink that they have the necessary resources to successfully complete their duties. Jollibee has organize his human resources with * Jollibee provides top-notch services in all its outlets. * Making fun and friendly environment. * Do nasty recruitment and selection procedures to cater to man its outlets * Training programs equip its staff with the necessary skills needed to better perform their tasks. * Give more remuneration to his staffWith these strategies, Jollibee is able to create a high standards and excellence services of workings environment . E. Conclusion In conclusion, Jollibee has success to compete with McDonalds in Philliphines , but in Internat ional market McDonalds still be the winner. The business give customers more by being sensitive and responsive to their changing tastes and wants by adding a local flavor to his product range. Overall, these changes for sure kept Jollibee ahead of the game, as 10 years in the future, their success would be so great as to garner the Entrepreneur of the category Award by Ernst & Young for founder Tony Tan Caktiong.Reference http//www. docshare. com/doc/122235/Jollibee-Foods-Corporation-Strategic-Manageme http//www. docstoc. com/docs/9481476/McDonalds-Company-Background-Products-Competitors-And-Positioning http//www. jollibee. com. ph/about-us http//favoritefilipinofoods. blog. com/2011/07/09/mcdonald%E2%80%99s-or-jollibee-what-is-the-better-food-chain-for-you/ http//www. kaskus. us/showthread. php? p=166683666 http//en. wikipedia. org/wiki/McDonald%27s