Ensure The Intended Audience Receive Right Message Media Essay

Ensure The Intended Audience Receive Right heart Media EssayHuman beings be the social animals live with former(a)s. From the moment we are born until the last moment of our life, our whole life is a movement of socialization. We are living with early(a) community in the various liberal of things related. Personal chat with the neighbors, teaching nearly maven or learning mostthing forms others, showing the opinions to others so on. All those soma of activities are communion. So, only the human societies incriminate the chat and the conference takes an in-chief(postnominal) place in the human societies.What is confabulation? The conversation offer be defined as a bear upon of transferring the information by several methods between the vector and welcomer. How is the conference do and how do the people get a line the auditory senses have slangd the sort out work in their colloquy? Lets discuss near the communication process and the flop ways of commu nication.2.0 Communication processThe office of communication is gravelting the just inwardness across to others clearly. The communication completely merchant ship succeed when the some(prenominal) parties (the transmitter and the receiver) view the same information as a resultant role of the communication. So, how cigaret we ferment trenchant communication? A Communication bidding is usually used when a vector wishes to communicate formally deep down an organization. By using the Communication Process, the sender could be ensured that there are no miscommunications to be occurred.Figure .jpgIn the figure 1, the sender is the encoder, the marrow is vocal massage or written kernel, the reassign is one of the ordinary which to transmit the put across, the receiver is the decoder, feedback is a response of the content, and the fraudulent scheme is any kind of interruption which can disturb the communication. And each of the essential elements is trifleing the eventful role in making the impressive communication.Sender (encoder) A sender is the one who initiate the communication. whatsoeverone who starts the communication can be a sender. An effective communication is depending on the senders communication skill, level of his friendship, attitude or how such(prenominal) the sender desires to affect the receiver. The person who uses the appropriate rallying crys, sentences, gestures, tone and so on energy be a good communicator. The sender has to be come up modernized the knowledge for the particular topic before he starts conversation. Also, the sender has to respect the person whom he communicates.Encoding Encoding is formulating the subject. That is non wholly translating the senders mind (ideas, ciphering, information, opinion or etc) into a essence but withal deciding what kind of strong repoint to use for the communication. Speaking, writing, gesturing, signaling etc can be a kind of encoding. in the lead, the send er choose the long suit, he has to recover active the receivers abilities of understanding. For example, if there are an illiterate receiver and the sender sends the written substance to him, the receiver will fail to understand the message but the receiver can understand if the sender talks to him orally. The purpose of communication is the sender want to influence the receiver and get the responses. So, how the sender encode the message is the most eventful in the communication.Channel A channel is the mediocre for carrying the message from the sender to the receiver. there are many types of channel for the communication. The channel can be verbal ( junction), non verbal (written linguistic communication), or mass media (television, radio, newspaper, magazine, script and etc). Choosing the full channel is actually all- distinguished(prenominal) to make the receiver to understand the message clearly. Especially for the marketing of the organization, choosing the rig ht channel is very important because it can affect the accomplishment of the project directly.Decoding Decoding is the version of the message by the receiver. Reading of the written message, listening and understanding of verbal message, and watching the media (television, or film) can be a decoding. The receiver excessively has to try to understand the meaning of the message form sender. Then can make a effective communication.Feedback the feedback is the response of the receiver to the senders message. The feedback provides the opportunities of improving the conversation and to a greater extent effective. It is also giving the chance of evaluating mistakes or right things in the particular conversation. And it cares to regulate the conversation between the sender and the receiver.Noise The noise is interruptions in communication. It interrupts the communication process and to make the communication ineffective. The Environment is one of the major causes of noises. Anything inte rrupts the communication can be a noise. For example, the television or radio sound, noise of the children, noise of roadside, bad condition of phone drag etc. All those kind of thing can be a noise of communication. Therefore for effective communication, it is necessary to reduce the noise as possible as they can.3.0 The ways to ensure the intended audition to receive right messageThe communication skill is attached commodious important to all the people in these days. The good communication skill encourages the people to avoid misunderstanding and argument. It also can suffice someone to get opportunities in certain circumstances. In the communication, not all the auditory senses understand the senders message clearly. So, how can sender ensure that the intended audition has received the right message? There are some skills the sender should consider for his communication. ocularize the voice(volume, tone, and the speed)It is the hearty known fact that the audiences usual ly understand the vocalisers message from the other things a lot much than actual words he uses. Especially, the speakers voice affect the audience understands so much. If the speaker speaks too fast, the audience cannot dupe up what the speaker wants to say and if the speaker speaks too slowly, the audience cogency bear their concentration and cannot receive right message. As same meaning, the speaker needs to control and change his volume, tone and the speed to attract the audience to concentrate in the conversation.Using fitted word and pronunciationTo ensure the audience has received the right message, the speaker must use the suit fit word. The word cannot be very difficult or too smooth to lose the audiences interest. Also, the speakers pronunciation is very important in verbal communication to make the audience to understand .If the speaker speaks the dialect or mispronounces the audience is hard to understand the message. Therefore, the speaker should use the standa rd linguistic communication.Using some body addressAs it mentioned above, the audience more understand the message not from the speakers word. If the speaker uses some body language during the conversation, it will help the audience to understand the meaning of the message. But the speaker needs to be careful to use some body languages because some of the body language has incompatible meaning in diverse cultures.Reducing the noiseAny kind of noises in the communication interrupt the audience to concentrate in the conversation. Only reducing the noises, the speaker can make more effective communication. Sometimes reducing the noise is difficult because some of the noise we cannot control. vigorous preparationBefore the communication, the speaker should prepare himself fist. He should know what the purpose of communication is, and how he is going to talk to the audiences. He also should prepare structure of message and it will help him not to talk about out of point. With well-pr epared message, the speaker can get more confident to talk. An d the smooth presenting helps the audience to understand the speakers message clearly.Analyzing the audience before the communicationThere is a phrase in Korea If you know your enemy and yourself, you can win every battle. As this phrase if the speaker knows about the audiences, he can attract the audience better and make them to concentrate on the conversation. For example, different types of people have different knowledge level, if the speaker knows the audiences knowledge or education level, he might choose right word to present the message and it will help the audiences to receive right message form speaker.Right time, Right placeAlthough the speaker has very great communication skill, if he chooses wrong time or wrong place, the audiences cannot receive the right message. Speech during the lunch time, the audiences cannot concentrate on the diction. Also if the speaker talks in very noise place, the audiences cann ot hear what the speaker wants to say. inquire the question to the audiencesTo ensure the audiences understand the message, the speaker can ask the questions to the audiences during the speech. The speaker can know whether the audiences understand or receive the right message or not immediately. At the same time by postulation the question, the speaker can get back the audiences attention too.Controlling the speech timeLong speech time can make the audiences to lose their concentration. The speaker might give the audiences before long break. It will help the audiences to freshen up themselves and they can pay attention in the speech.Using auditory visual effectPeople decode the message by not only hearing but also seeing, feeling etc. Using the auditory visual effects, the speaker can stimulate the audiences decode abilities. And it will help the audiences to understand the message easier.Providing hand-outIf the speaker provides the hand-out to the audiences, it also helps the a udience to get right message because the audiences can refer the important point although they miss during the speech. express the important pointWhen the speaker speeches, he should emphasize the important point. At the important point, he might speak louder or repeat the point two or three times to let the audiences to know that is the briny point of the speech. Especially before the speaker ends the speech, summarize the main point to make sure that the audiences get the right message.Dress codeBefore the speech starts, the audiences judge the message from the speakers dress code even though it is not related to the message. The speaker should attract the audiences with his dress code, he might be up to(p) to attract with the message too. If the speaker shows his neat and muscular visual, the audiences will open their heart to listen to the speech.Using positive wordsAll the people like to listen to the positive words kind of than the negative words. So, the speaker might attr act the audiences with the positive words to make them to concentrate in the speech.4.0 Conclusion (Q2)As a person who lives in this world, every day, every hour, even every minutes, we need to communicate with others in different ways. A man plays the different role in different situation. He might be a presenter, a writer, or an audience too. In the communication, the most important part is not only sender but also a receiver. If the both parties do not play their role well it cannot be an effective communication. The sender has to send the message clearly and choose right medium, right time and right place. The audience has to concentrate on the senders message. People cannot live without communication. Therefore they should learn communication skill to avoid any miscommunication.5.0 Introduction Q2The well-built communication is one of the scrap of the organization. It helps to motivate the employees by sharing the mission and vision for achieving firms goals. Especially how we ll the firm communicates with consumers affects the firms brand image and revenue. The most common communication medium is an advertising. And choosing the right medium for the publicizing helps to make impressive communication to the engineer audiences.The Taste of Korea Snd Bhd is going to introduce the new menu called Bibimbab.Bibimbab is a public Korean traditional dish. The word literally means Mixed rice. Namul(seasoned vegs), sliced meat(usually beef), fried egg with Korean traditional chili pepper paste are served on top of the warm white rice.Now the output manager of The Taste of Korea Snd Bhd is sapiditying for the methods, the mediums and the vehicles to use for the communication with target audience. Lets look at their advertising project.6.0 denote MediumsThe advertising medium can depict as the method which brings out or carries the advertisers message to the audiences. And the advertising medium makes the connection between the firm which manufactures the products or offers the services and the consumers who are interest in the products. The media is commonly described as channels of mass communication such as television, radio, newspaper, magazine and so on. The advertising media can be classified major three part stigma, electronic, and moving.Print media The term bulls eye media is any patsyed medium which are commercially published. For example, newspapers, magazine, flyer, brochure and bill-board are kinds of mug media. It is the most easy and effective way of spreading the information to the masses. However, the advertisement through the print media has short shelf life because the most of print media advertisement are read once and discarded. Also increasing the popularity earnings becomes one of disadvantages of print media advertisement because a lot of people privilege to read online version rather than reading printed version.Electronic media The electronic media is the medium which uses the electronic energy to acc ess the content for the audience. For example, television, radio, cinema, electronic bill-board are kinds of electronic media. It is the easiest the way to gravel the with child(p) number of the audiences in a short period of time. And it provides more creativeness for the advertising. However it has some disadvantages. It is limited communication because the length of exposes is limited. Normally the most of advertisements through electronic media are allowed to be exposed around thirty seconds only.Transit media The transit media is also called as out-door media. The transit media is the medium which uses the vehicles to a platform of advertising. For example, bus, train, monorail are kinds of moving media. It is important to reach audiences of all the ages. It is an advertisement which honouring the consumer. So, no matter the audiences wants or not he can see the advertising. This point can help to maximise the advertisement effect. On the other hand, there are some disadvant ages. Transit media advertisements are easy to damage compare with other mediums because the advertisement is exposed in open environment. Also, it is not appropriate to show all the detailed services of the products.7.0 Bibimbab advertisement in The Star newspaperAdvertising in newspaper has many advantages to the small business owner. It takes lower represent but high effectiveness.7.1 The advantages of newspaper advertisement are as followCost effective advertisementThrough newspaper advertisement, the firm can enjoy lower cost but high effectiveness. The cost of newspaper advertisement is cheaper compare with other mediums such as television, radio, bill-board advertisement. Also it does not need to spend much budget for the high technology artwork. Because the newspapers print quality is not very good. So, dewy-eyed artwork also should not be a problem for the newspaper advertisement. The newspapers are distributed in large field of forces. The firm can advertises the produc t in locally target area through the newspaper distribution. It also helps to save the cost for the firm.Large mixed bag of advertisement sizeIn newspaper advertisement, there are more choices for the size. Depend on the firms budget, purpose, or design, the firm can choose different sizes in different pages. The firm also can choose obscure and white advertisement or full color advertisement.Physical advertisementThe newspaper advertisement is printed advertisement. So it can contain more inside information such as price list, confederacy details, coupon etc. other medias are hard to contain detail information especially electronic media because it is not physical advertisement so, it is hard to show the detail information. However, the newspaper advertisement can contain more detail information.7.2 Bibimbab advertisementbibimaba-16.jpgThis is very simple Bibimbab advertisement. The Taste of Korea Snd Bhd made this advertisement in The Star newspaper. Because harmonise to Audit Bureau of Circulations, as an English language newspaper, The Star has largest occasional circulation in Malaysia. Especially in Kuala Lumpur area, The Star newspaper is No.1distributed English language newspaper. This fact helps The Taste of Korea Snd Bhd to reach the target audiences effectively.The main point in this advertisement is the colourful ingredients of Bibimbab. The Main ingredients of Bibimbab are vegetables and the different colours of vegetable makes the harmonies on the Bibimbab. And the colourful dish can attract the consumer in their beginning(a) sight.The bowl which contains the Bibimbab is a daring bowl and it shows the Korean traditional custom. The brass bowl was commonly used in the every family for keep the pabulum warm and fresh. The brass bowl is most suitable for Bibimbab as a public dish.The garish back ground colour is enough to strain the Bibimbab. Next to the Bibimbab dish, there are a set of spoon and chopstick. It shows Korean traditional food culture as well.Under the Bibimbab picture, there is phraseology How about BIBIMBAB for lunch at once? Bibimbab might be not very familiar name to many people. To write Bibimbab in capital letter and make the font size bigger than others, let the audiences to recognize that this advertisement talks about Bibimbab. And as a word for lunch, the consumer might able to know Bibimbab is a kind of dishes. Asking the readers How about Bibimbab for lunch today? makes the readers more curious about Bibimbab. Every lunch time, people think what to have for lunch today. And the people who see this advertisement might think that what is Bibimbab? Is it delicious? Lets try it for lunch today.At the top of the advertisement, there is a simple explanation of Bibimbab. To use small font to show it is unnecessary explanation only. And at the right bottom there are company details which are company name, telephone number, and the address. If the readers want to get more information, they can make a call to ask directly.All the wordings in this advertisement are white because the background colour is dark gray. So if the wording is dark colour the reader cannot read. If the wordings are too colourful, it interrupts the counselling on the colourful Bibimbab picture. White letters can make the unity with the Bibimbab picture and the background.8.0 ConclusionIn mass communication anyone can be a receiver. Person who watch television, person who read the newspaper or magazine, even the person who waiting for the bus at bus institutionalise etc all of them can be a receiver because the mass communication is usually in one way. And it has many kinds of mediums to reach the target audiences. There are three mediums which are commonly used print media, electronic media and transit media. Each media has their own advantages and disadvantages. To analyse communication mediums helps the firm to reach the target consumers at right time, right place, and right methods.The most importan t thing in mass communication is it must be able to deliver the right message of sender to the audiences very clearly and crook them. Therefore, when the firm makes the advertisement, it has to consider the use of all the elements of advertisement such as wording font size, theme font, colour, picture, size, background and even structures of it. All those simple elements can affect the success rate of advertisement.