Media : empowering women in globalize world Essay

Women must non accept she must argufy she must not be awed by that it has been built up around her she must reverence that cleaning womilitary personnel in her which struggles for expression. -Marg art Sanger at that place is no chance of the welf be of the humanity unless the characterize of women is improved. It is not workable for a bird to fly on one wing. Swami VivekanandaMedia is a spokesperson of culture and decree. It is widely accepted that media be transmitters of culture and engines behind globalizing cultures. We depart in a globalizing geezerhood in which people around the knowledge base participate in a single information monastic order. Because of globalisation and the office of internet,people from Caracas to Cairo atomic number 18 able to receive the analogous popular music, watchword, films and television programs. there is a clear intersection between womens authorization and media development in the globalizing world. Media were explicitly imp licated in the second and third waves of womens authorization. The proliferation of media, the explosion of new technologies and the emergence of main courseible media in many parts of the world wipe out reserved multiple sources for suffer to sexual activity related information and knowledge. While inequalities and gender stereotypes exist in genial structures and the minds of people, media cl betoken the potential to propagate and perpetuate or better these. So, media workers can play an of the essence(predicate) contribution in opening up thinking of gender equality and gender-based stereotypes with with(predicate) media.Before discussing the topic Media empowering women in a globalize world- it is important to define the concept of media, authorisation and globalizationWhat is media?The term media is defined as a path of parley that operates on a large scale, r severallying and involving virtually eitherone in the party to a greater or lesser floor. Media fee d the people with the in style(p) information and develop the need for change in contemporary society. Media plays a vital aim in dissemination of information. Media is the immediatelys close powerful vehicle in molding of beliefs, attitudes, values and lifestyles. By sightly much gender aw be in content and langu term, media can support a cle ber and to a greater extent accurate picture of the procedures and responsibilities of some(prenominal) men and women in the society. It also paved the way for greater courage of human rights issues, and the condition of marginalized social groups.Media Types and InfluencesMedia has become an integral part of our lives and cannot be separated from our lives. The media entangle a wide physical body of forms including print media, electronic media and new age media. Print media includes publishers, books and pamphlets. Electronic media includes television and receiving set receiver while the new age media include the internet an d mobile phones. It is worth rememberingthat there have been three recent revolutions in the history, i.e. agrarian revolution in farming, assiduity revolution & mass production and information revolution that succeeds global access. We are now in the midst of information revolution. Due to continuing developments in media technology, we are flooded by a huge volume of non-stop information. Media technologies throw in the towel us to bribe part virtually in occasions and activities in other parts of the world.Definition of authorization of WomenEmpowerment is about people- women and men- fetching control over their lives, setting their own agendas, gaining accomplishments, building self-confidence, participating in conclusiveness-making process and solving problems. Empowerment requires having access to and control over resources and the benefits that are derived from development efforts. It is both a process and an outcome.Economic empowerment of women operator ensure wom ens full profession in mainstream economic activities including decision making, implementation, access & control and enjoy equal benefits. accessible empowerment of women means the transformation of attitudes and beliefs about the rights, roles and capacities of women has enabled them to participate more(prenominal) fully in miscellaneous spheres of life. Political empowerments of women means- take positive discrimination measures for women to ensure equal meshing of women in politics. WHAT IS GLOBALIZATION?globalization means to know about the social, semipolitical and economic empowerment of the women through their status. Globalization is a mode of sacramental manduction of the experiences, exchange of ideas, technology and communicate of the institutions and organizations through bilateral and multilateral ar start outments. thither are unlike means by which globalization mitigate the address border problems with the help of air planes, telephone services, e-mails a nd instant capital flows. Globalization strengthening partnerships with civil society, particularly women organizations. It is the phenomenon of amplificationd integration of the world scrimping as evidenced by the international trade and factor mobility. In the feminist analysis ofglobalization, two views are existent regarding the impact of globalization on women and these reveal two divert directions (1)The critics of globalization. These views identified four major(ip) criticisms. These includeThe gendered division of laborWomens marginalization in the unceremonial sector of the economy The exploitative nature of Multi-National CorporationsNegative impact of structural Adjustment programmes imposed in the name of globalization. (2)The second believe that are many positives and advantages for women bringing about womens advancement. These including Enhanced employment opportunities for women dower to ease the problem of povertyStrengthening womens networksImproving the access of women to health, micro-credit, employment opportunities and information in general.Globalization and the MediaUntil the 1970s, the media industry was differentiated into intelligible sectors-for the most part, cinema, print media, communicate and television broadcasting all operated respectively of one another. In the past three decades, profound transformations have taken place at heart the media industry. National market places have given way to a fluid global market, while new technologies have led to the alliance of forms of media that were once distinct. By the start of the twenty-first century, the global media market was prevail by a group of about twenty multinational corporations whose role in the production, distribution and marketing of intelligence service and entertainment of password could be felt in almost every country in the world. These are the six major shifts that have contributed to bringing about the global media orderIncreasing concentration of ow nership The global media is now dominated by a small number of powerful corporations. midget-scale, independent media companies have gradually been incorporated into highly centralized media conglomerates.A shift from general to clubby ownership In the past few decades, theliberalization of the business environment and the relaxing of regulations has led to the privatizations of media companies in many countries.Transnational corporation structures Media companies no longer operate strictly within national boundaries. Likewise, media ownership rules have been loosened to allow cross-border investment and acquisition.Diversification over a variety of media products The media industry has diversified and is much less segmented than in precedent times. Enormous media conglomerates, much(prenominal)(prenominal) as AOL-Time warner profiled below, produce and distribute a assortment of media content, including music, news, print media and television programming.A growing number of corporate media mergers There has been a trend towards alliances between companies in different segments of the media industry. Telecommunication firms, information processing system hardware and software manufactures and media content producers are increasingly involved in corporate mergers as media forms become increasingly integrated.Contribution to the womens empowerment Today, media has an important role to play to create wake in women to fall upon their potential as the prime movers of change in society. sexuality fond indicators for media76% of the people heard or read about in the worlds news are male. The world seen in news media remains largely a male one. Who Makes the News, Global Media Monitoring Project, 2010The aim of the Gender-Sensitive Indicators for Media (GSIM) is to contribute to gender equality and womens empowerment in and through media of all forms, irrespective of the technology used. The media are a channel to try the right to unornamenteddom of op inion and expression. For empowerment efforts to be successful, women must be able to exercise their rights in the same manner and to the same effect as their male counterparts. Yet, being able to exercise a universally declared human right is insufficient for empowerment.Allowing women access to communication systems, such as media, does not guarantee that their opinions testament be expressed even outly or that their participation in the media will be mainstreamed stereotyping and dementia of women by the media are still remarkably widespread phenomena (WACC 2010). According to the worldwide Federation of Journalists (2009), If we continue at the incumbent rate of progress, it will take another 75 years to succeed gender equality in media. Indicators pertaining to gender equality measure the extent to which women participate and are moderately represented in the media.Two main categories make up the gender sensitive indicators for media. These are Category A Actions to fo ster gender equality within media organizations Gender balance at decision-making level.Gender equality in work and working conditions.Gender equality in unions, associations, clubs and organizations of journalists, other media professionals and media self-regulatory bodies. Media organizations fire ethical codes and policies in favor of gender equality in media content. Gender balance in education and training.Category B Gender characterisation in media contentGender portrayal in news & current affairs.Gender portrayal in advertising.Medias Role in empowerment of women in a globalize worldCommunication is extremely important for womens development and media play significant role. Growths of womens education and their entries into employment have contributed to the product of media. In all spheres of life whether for controlling universe growth, spread of literacy or improving quality of life for vast masses, women have crucial role to play. However, women can be expected to play this role when they become conscious of their strength and are not deliberately marginalized by male domination. In this context, media has an important role to play to create evokeing in women to achieve their potential as the prime movers of change in society. Intodays world, print, electronic and social media play a vital role in effectively conveying message that require to be conveyed. Electronic and Print media Empowerment of womenElectronic media such as radio and television as well as print media such as books play a vital role in empowering women. In this context, media has an important role to play to create awakening in women to achieve their potential as the prime movers of change in society. In todays world, print and electronic media play a vital role in effectively conveying message that needs to be conveyed. Family, society and piece of work women journalists have to deal with all three the family allows them to work as pilots or doctors, but not as journalist s Participant at roundtable in Dhaka, Bangladesh In such a rapidly changing environment, women in media have a large responsibility in not completely changing attitude towards women but also shaping public opinion. In todays world, with women holding responsible position in news writings or electronic media, their competency is extend to a wider area and a range of issues. More importantly, a woman journalist is expected to show more sensitivity to issues relating to women and to more meaningful insights and perspectives. A significant number of women journalists are very successful in magazines dealing with mingled problems of women and child.With sensitivity and skill for analyzing events in depth, issues such as women abuse and exploitation, harassment of women at workplace and the trauma of HIV infected women, female infanticide in rural areas find a prominent place in such magazines. The magazines deal with the issues more in depth compared to newspapers and women are consi dered competent to handle such stories. As per a study in the NCR there are around 900 women journalists and even in cities like Chennai the number is impressive 200. Journalism is no more a male domain. This new trend has also led to a change in the portrayal of women in the media in general and newspaper in particular. It is important to mention here the success of Khabar Lahariya. A group of eight women belonging to backward class bring out this paper from the Bundelkhand region. This paper which is being funded by an NGO was started with an aim to encourage women to combat for their own rights. Such kinds of initiative are required in every nook and corner of our country, so as to empower the women at supergrass root level.But on the other hand, the risks women in the media human face, both in the urban and rural areas, have also to be seriously considered. As we move down, from the metropolitan towns and the state capitals, the risks increase. In remoter rural areas a woman journalist and particularly a reporter is a novelty not easily accepted and assimilated in the social milieu.Zakia Zaki, shot dead in her home in AfganistanNadia Sharmeen was attacked and hospitalized in Bangladesh. She was harassed because of our religious fundamentalism. Despite these environments, It is notice that more and more young graduates are joining the journalism degree and diploma courses, with an ambition to make a mark in the profession, and kind of a skilful proportion of them are girls. With the rapid expansion, almost a proliferation of the electronic media through satellite channels, with the popularity of the FM on the radio and with the growth of the print media, notwithstanding the electronic media, now there is a good scope for absorption of both men and women qualified journalists in various media outlets. Women, young and old, are prepared to weather the risks.The society, therefore, must make arrangements to provide adequate security to the vulnerable sec tion of women in the media to promote their participation at all levels. At last, it can be said that, now-a-days both electronic and print media play an extremely significant role in spreading awareness, promoting alternating(a)-empowered images of women, breaking down stereotypes and shaping mindset. Women entering the labor market are at its peak, there is increase in the number of ameliorate women, and heightened awareness of their mobilization to fight against the unjust and discrimination. Social Media A wight for Women EmpowermentSocial media play a vital role for empowering women. Social media could enhance womens participation in economic and political life, and allows them to increase their self-expression and promote social change, and this is a strong belief that has risen up in the society. For example, large segments of the population have been empowered by the brush societal and political transformations in the Arab region, where women became the main drivers for regional change and more engaged in civic and political actionsand took over a atomic number 82 role in the historic changes sweeping over the region. However, at the regional and global levels reached a debate about the role of social media in these transformations, making it to the policy making circles. This graph shows to what extent the following statements (below each bar) regarding women and social media are valid-Fimage When analyzing the graph, it appears that the most popular use for social media as a tool of empowerment being communication and self-expression is followed by civic participation and social change. It was found at that more men (65%) than women (62%) believed that social media can be used for the political empowerment of women (Dubai School of presidential term Report, 2011). Women advancement through the blogosphereBlogging has become a solitary platform for free speech in the world. Many female bloggers in the world face a unique challenge to speak out about womens issues often means going against the grain of family and society, but there are well-known female bloggers discussing issues unique to women. Being part of the blogosphere will create a psychological support for women who are hesitant about starting line their own blog. This is a key factor in advancing womens courage to take their own personal initiatives. Against oppression and injustice in their communities, women can freely speak out with no censorship of their voices, through their blogs. Blogs are used as public diaries where women discuss personal and public issues in their life and development. Story grievous used by women in blogs to introduce their thoughts has been prove to have its major effect.The image of woman portrayed in mainstream media is that of a submissive stereotypical image. secondary media concept originally aroused from the mainstream medias black out of alternative opinion. It can be defined by rediscovering the purpose of mass communicatio n. Alternative media are media inclusive of newspapers, radio, TV, magazines, movies, internet, etc. which provide alternative information to the mainstream media in a given context, whether the mainstream media are commercial, in public supported or government owned. The main characteristics of alternative media are Small scale and oriented towards specific communities, possibly disadvantaged groups, respecting their diversity freelancer of state and market Horizontally structured, allowing for the facilitation of audience access and participation within the frame of democratization and multiplicity Carriers of non dominant discourses and representations, stressing the importance of self-representation. The main accusive of alternative media towards womans empowerment is to support social struggles, awaken womens consciousness to their subordination, advocate and defend rights. It also aims to promote various groups reflection and popular communication.Alternative media provide s an alternative platform to voice the salute of woman against various marginalization and it connects amongst the weaker sections of the society who are deprived of their will to fight against their basic human rights. Various alternative media practices in the worldWomans society radio It is a kind of alternative media effectively nurtures equality, diversity and promotes democratic values amongst women. It help in promoting the basic activism and gives a whole range of platform to a feminist public sphere and serve as tool for womans empowerment. ball pulse magazine It was founded in 2003 and a nonprofit NY media organization in which ground level initiatives network of people has grown into an international network connecting women across borders and building and rising pulse of womens empowerment across the globe. Such media help woman to become voice of change.GAMCOTRAP It is a achievement organization which is abbreviated as Gambia committee on traditional practices that coin health of women and children is a space where women speak in their own expression the very personnel and intimate experiences to express the challenges they face and share the manage strategies they have employed.NYC grassroots media coalition It is the coalition which works to build the cognitive content of diverse communities to communicate, collaborate and strategize ways to increase awareness and participation in independent media and social justice movements.Democracy now An alternative news service hosted by Amy Goodman. It plays a more subtle role which serves to fertilize powerful seeds of misinformation in a way that the compromised mainstream media cannot.Black music radio or pirate radio a form of alternative media that defies differentiate definitions focused on radical content and social movement.Indy media It is the Independent Media mall is a network of collectively run media outlets for the creation of radical, accurate, and passionate telling of the tr uth. AlterNet is news-magazine and online community that challenges the right wing media in the United States.OneWorld.net It brings together the latest news and views from over 1,600 organizations promoting human rights awareness and fighting poverty worldwide.Jays Leftist & Progressive Internet Resources Directory is a vast site. Check on the Alternative Media topic, (under Subjects), which includes magazines (such as the New Internationalist, Third World Resurgence and Resurgence), publishers, e-zines and radio/TV.Community Broadcasting Online It provides background information and links to Australian community radio and television. Alternative Radio is a source for public affairs programming which is made available without charge to all public radio stations.The Common Dreams News Center It provides news & views for the progressive community as does Z-Net and the Alternative Press Review all are American. Z-net also has an Alternative Media Watch page.Global Voices Online It s cans the international community of bloggers to bring attention to news that otherwise might go unseen.ConclusionIf you educate a man you educate an individual, but if you educate a woman you educate an inbuilt family. Mahatma GandhiSo, education is also one of the prime needs of women towards its development and empowerment in the society. With education, media can act as a platform or bridge to surpass the barrier of essential communication and