Classic Airlines Marketing Solution Term Paper Example | Topics and Well Written Essays - 2000 words

Classic Airlines Marketing Solution - Term Paper Example102). The nine dance step riddle solving model is described as an ideal framework that enables leaders of business organizations and companies with guidelines of reasonableness tasks and how they can deal with them through making the right decisions (Petrolini & Walden, 2000, p. 1). Classic Airlines is approach with a selling problem which has resulted in the loss of customer confidence and decreased share prices. This problem is worsened by the circumstance that fuel costs have increased and labor force has become more expensive to espouse and maintain. The air passages board of directors has thus decided to employ strategies of cutting costs. This has led to hackd penury to the employees whose morale and attitude towards work has become significantly low. These challenges have had a major impact on the marketing function of the airline which is faced with a problem of increasing the satisfaction of its customers and maintaining their loyalty at the same time decreasing the airlines expenditure. This paper gives a critical analysis and interchange of Classic airlines marketing problem while using the nine step problem solving model in vagabond to provide the most appropriate marketing solution for the airline. In the nine step problem solving model, the initial step involves describing the situation or the problem that unavoidably an immediate solution (Petrolini & Walden, 2000, p. 7). ... The situation that the airline is in illustrates the need to put more effort in promoting its services through improving quality, efficiency and reducing the costs associated with traveling. Since this contradicts with the Airlines need to reduce costs, then it is evident that a serious problem exits and thus an amicable solution is required so that the airlines reputation and success is maintained. Classic airlines marketing function is winding in trying to help the airline to come out of the problem that it is facing. The board of directors has engaged the marketing department in conjunction with finance and customer services so that a solution is reached. The shareholders of the airline have also shown interest in providing a solution for the company so that they could safeguard their investment. The best(p) solution for the situation that Classic Airlines is facing is to involve the marketing strategies which will lead to enhancing the satisfaction of the consumers and in return, this will help the airline to improve its sales. The increased income would be used to compensate the staff and wherefore motivate them which will further improve the satisfaction of the customers and eventually win their loyalty on the airline. The wariness of the airline should thus set priorities in coming up with the solution for the marketing problem faced by the airline so that appropriate strategies are devised that would lead it into a lasting solution to the problem. Additionally, it is recom mended the instruction of the airline evaluate the current situation in relation to the desired situation in order to determine how the solution would be reached with efficiency and