Marketing and Powdered Energy Drinks Essay

I. unveiling fairys Food (Pvt. ) Ltd, the company behind LimoPani, saw the huge mart of flavoured fine-grained free energy revels with only few major players like smacking and Energile. In order to come out with a unique intersection point in this market, they conducted a market research. In Pakistans generally hot weather, bum juice is handed-downly consumed in water to provide refreshment from the sweltry heat of the sun. You will often find thailay walas near bus wampum or populated places selling these drinks, locally termed as sikanjbeen or nibopani.Thus, Kings Food gave birth to LimoPani as a direct adversary of Tang and Energile in powdered energy drinks market. II. Competition & Market mental synthesis The major competitors of LimoPani atomic number 18 Energile and Tang. The market structure of powdered energy drinks is as follows III. Product Product Classification LimoPani is a shopping good which transitions into a thingamajig good. We have sort it thus, be cause ? This good initially requires comparison with some other like products in the market, e. g. Tang, Energile. ?It is not very low priced. Three Levels of Product.With LimoPani we are concerned with the core benefit offered and the actual product attributes. Core usefulness LimoPanis core benefit raise be phrased as LimoPani is an easy-to-make consequence drink which will refresh you in the Pakistani weather be it hot or cold Actual Product ? prime(prenominal) Quality has a direct impact on the products per kneadance. LimoPani has been surveyed and claimed to be great tasting and very refreshing. LimoPani is considered to be a product of very senior high quality. ?Features LimoPani does not have any extraordinary features since it is unsloped a bever fester and an edible item which is consumed over and over again.? grass LimoPani as a brand name has been highly successful. This is because the target market responded well to the word LimoPani which is lemonade in Urdu. By using a brand name which is understood all over Pakistan, the marketer brilliantly enlarged the target market, since the description of the product is in the product name itself. ? promotion Product packaging is nicely done. It is distributed displayed well with sachets, leading to impulse purchasing. LimoPanis packaging contains sachets of 25g, the glass jars of 250g and cholecalciferolg and tin sewers of 1000g and 2500g.LimoPanis packaging can be rated higher than its competitors, on a scale of attractiveness since the color utilize (lime green and yellow) are attention grabbing. IV. Price The pricing schema followed by SunSip is competition-based. LimoPanis marketers are pricing their product on the institution of similar products prices, especially those of Tang. The pricing comparison is shown below LimoPaniTangEnergile SizePriceSizePriceSizePrice 250 gRs. 55250 gRs. 50100 gRs. 15 500 gRs. 105500 gRs. 110350 gRs. 70 1000 gRs. 1901000 gRs. 190 2500 gRs. 4851500 gRs.245 V . Place The sales distribution of LimoPani is great. No matter which place you go throughout Pakistan any neighborhood or locality of whatever class, you will find LimoPani at the shops. In Karachi, for example, you can get LimoPani from elite supermarkets markets like Ebco at the Forum, Aghas and Naheed to small shops and convenience stores located on the roadside and near residential localities. VI. Promotion LimoPani is existence mass advertised, especially in prime time at the about watched channels of Pakistan in the first 2 years of its launch.Now, as it has get under ones skin a well established brand in Pakistan, it is being middling advertised. At the time of its huge campaign launch, it heavily targeted both electronic (TV and radio) and outdoor media. The launch TVC Caveman was implying on the old trusted form of lemon mixed with water, establishing LimoPani as a brand composed of immanent ingredients. The follow-up TVC based on the Family was an effort to establish that LimoPani is meant for all age groups. Currently LimoPanis advertising pattern can be classified as a Flighting Pattern VI.Positioning LimoPani has positioned itself remarkably well in the minds of the massive consumer base by created an image of a very high quality Pakistani product. LimoPani is the modern style of drinking the same traditional lemon juice during hot times, yet, its advertisements show that it is a product used by the entire family, young and old. It is not surprising then that, match to a research, many old housewives and women have actually shifted from making base made lemon juice and water to using LimoPaniIn immeasurable retail stores, you will find LimoPani side by side with Tang and Energile, indicating that it is now considered a premium brand in the powdered energy drink market. It is being positioned as not just an individual aspiration drink but also one that can be presented to guests. Mothers go across LimoPani to their kids as an energy drin k housewives present it as a drink to guests young teenagers drink it like Coca-cola. LimoPani has successfully been recognized as a drink for all times.